With ALLDAY PROJECT’s breakout success, co-ed Ok-pop teams could also be having a second. What higher time for KARD to reheat the nachos they created and present the business the way it’s finished? Nevertheless, it’s been a really very long time since these nachos felt recent, because the group has moved from their refreshing tropical sound to a collection of lesser efforts. Sadly, Contact continues this slide.
It’s clear that KARD are desperate to push Ok-pop’s score nearer to “R,” and that’s advantageous. The business wants all sort of materials. Nevertheless, sizzling, sweaty social gathering music nonetheless must be an pleasant hear. Contact is swaggy and sweltering however isn’t a lot of a track. Its manufacturing borrows from too many influences to work. I’d have most well-liked an easier, extra memorable beat. As is, the monitor feels busy and formless with none factor protruding because the MVP. I’d have leaned closely into the track’s synth strings, 50 Cent type.
That is additional difficult by a collection of hooks that hardly hit in any respect. The rapped verses are efficient, however with out a memorable centerpiece Contact fizzles earlier than it could possibly get going. Hook-writing has been unusually tough for Ok-pop composers this yr and it looks like they simply gave up right here. The members discuss in a vaguely rhythmic means earlier than surrendering to a reliably rote “da da da” chorus. Nothing about this evokes confidence, which is simply too dangerous as a result of I hear potential in a lot of this monitor.
| Hooks | 6 |
| Manufacturing | 7 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7 |
Grade: C-
