Indivisible Venture, Working Households, and 50501 Motion, three progressive grassroots organizations who had been behind the No Kings protests from earlier this yr, have teamed as much as launch the “Spotify Unwrapped” marketing campaign in response to the music streamer operating ICE recruitment adverts on its platform, its alleged promotion of AI generated music, and CEO Daniel Ek’s funding in an AI army protection firm.
Because the title of the marketing campaign suggests, it launch coincides with the revealing of Spotify Wrapped. “Yearly Spotify Wrapped is meant to have fun artists and listeners. This yr, Spotify determined to wrap itself in complicity as an alternative. They’re exploiting artists’ work whereas quietly recruiting for ICE, a secret police pressure tearing households aside. Spotify isn’t simply taking part in together with the Trump regime’s authoritarian flip – they’re amplifying it,” stated Ezra Levin, Indivisible’s co-founder and co-executive director. “Spotify solely works due to us. Now it’s on all of us to pressure accountability.”
The marketing campaign is asking on Spotify subscribers to obtain and share Spotify Unwrapped social graphics on their social platforms, and cancel their subscription.
Associated Video
A current report from Rolling Stone discovered that the Division of Homeland Safety had spent $74,000 on ICE recruitment adverts on Spotify in 2025, an quantity far lower than what it budgeted for platforms corresponding to YouTub or Meta. Regardless of calls from artists and subscribers to boycott the platform in response to the adverts, Spotify has nonetheless chosen to air them, saying they don’t violate promoting insurance policies
Amid considerations over the rising presence of AI tracks on Spotify, the streamer lately rolled out a sequence of coverage adjustments and instruments meant to focus on “unhealthy actors.” On the identical time, the streamer simply introduced a partnership with ChatGPT to permit for personalised music and podcast suggestions.
