HYBE has made an aggressive push into the Japanese market over the previous few years, each debuting their very own J-pop teams and deploying their Korean acts with unique materials. The newest to affix this push is LE SSERAFIM, who beforehand launched Japanese-language variations of their Korean hits. Completely different marks their first unique J-pop observe and gives a shot of summertime vitality.
Greater than virtually something they’ve launched since 2023, Completely different jogs my memory of LE SSERAFIM’s debut period. Lots of these songs had a free, funky vitality that match the group properly. I like their vocals towards this gentle dance backdrop. There’s an airiness that’s fairly modern, however the energetic instrumental retains it from turning into uninteresting. The manufacturing’s mix of rhythm guitar, brassy synth and insistent, bounding percussion makes for an thrilling brew. I solely want the music pushed these parts additional. HYBE is without doubt one of the largest forces in music in the intervening time. They don’t have any cause to play issues protected.
This extends to Completely different‘s truncated working time. In one other actuality, we’d take pleasure in at the least a minute extra unfold all through the observe, giving Completely different the possibility to truly unfold its wings. Because it stands, this feels extra like a teaser than a music. I want trendy producers understood the worth of a bridge and last refrain. There’s completely no justification for Completely different to be this quick past the selection to maximise its streaming potential. I do know the music business is a enterprise, however that is so clearly a call that places cash over followers. It’s truthfully insulting at this level and prevents me from boosting this in any other case fantastic music to a better score.
| Hooks | 8 |
| Manufacturing | 9 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8.25 |
Grade: B
