I proceed to be mystified by PLAVE’s unbelievable success. Whereas established idol teams’ new movies are caught at tens of hundreds of hits, PLAVE’s new single BBUU! has already sailed previous 1,000,000. I assume there’s some extra-musical enchantment I’m lacking. In spite of everything, I’ve by no means delved previous the songs themselves as a result of the music stays fairly boring to me.
Regardless of its capitalized, exclamatory title, BBUU! sounds just like the sort of sleepy coffeehouse fare that normally goes in a single ear and out the opposite. Its plonky, trap-assisted beat does nothing new or thrilling and the repetitive, sing-song melodies really feel designed for short-form clips. All of those substances mix to craft a monitor so slight and inoffensive that it’ll doubtless enchantment to anybody… and I suppose this is likely to be the key to PLAVE’s success. By shaving off all its edges, the group fashions music that might slot in wherever.
Nevertheless, this simply isn’t what I come to Okay-pop (or music generally) for. I don’t desire a tune that passes by with ease. I would like one thing that grabs my consideration and refuses to let go. I don’t ever hear this high quality in BBUU! and with out the fandom credentials to make me within the performers themselves, that is a simple move.
| Hooks | 7 |
| Manufacturing | 7 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C
