Love At First Sip: Justin Glaze’s Espresso Martini Is The New It Drink

Bachelor Nation’s Justin Glaze is shaking up the spirits world, actually.

The 36-year-old actuality star turned entrepreneur simply launched Love Potion, a premium ready-to-drink cocktail model debuting with a daring, nitro-infused Espresso Martini that’s already turning heads. Made with actual La Colombe espresso, American corn-based vodka, and all-natural substances, the canned cocktail is designed to ship the richness, foam, and taste of a bar-made drink, with out the bartender.

However this isn’t simply one other celebrity-backed model using the canned cocktail wave. Justin Glaze has been hands-on each step of the best way, from taste growth to packaging design, turning Love Potion right into a deeply private ardour undertaking.

“Love Potion was born out of my love for journey and cocktails, particularly espresso martinis,” Glaze tells The Blast completely. “I’ve traveled the world in the hunt for the perfect espresso martinis and began reviewing them, which turned a enjoyable a part of my private model. However I couldn’t discover a ready-to-drink model that basically captured that craft cocktail high quality, so I made a decision to make my very own, one thing that feels prefer it was made only for you, by an actual bartender.”

Crafted over practically three years and greater than 50 recipe iterations, Love Potion hits each observe Glaze was chasing. Daring espresso taste, a clean, creamy texture with out dairy, and that signature foam you count on while you order one at a high-end bar.

“Once I lastly sipped the one which hit all these notes and felt elevated straight from the can, I knew we had it,” he stated.

Along with the flavour, Glaze, an artist since childhood, personally created the model’s glossy visible id. The can options an ombré design that subtly mimics the look of a freshly poured espresso martini, from deep espresso on the backside to creamy foam on the high.

“Designing one thing visually putting was simply as necessary to me as nailing the flavour,” he explains. “I wished the can to really feel distinctive and premium, but in addition versatile sufficient to evolve with future SKUs.”

As for the title? It’s not simply catchy. It’s a nod to the classic monitor “Love Potion No. 9” and the magic of connection.

“Love Potion’s craft cocktails have been made to spark connections, chemistry, companionship, or one thing in between,” Glaze stated. “Whether or not it’s mates laughing over cocktails, strangers changing into one thing extra, or just a toast to the night time forward, our potions flip each sip right into a second price remembering.”

Glaze’s journey from finance to “The Bachelorette” to launching his personal spirits model may appear unconventional, however for him, it’s all been linked.

“What’s shocked me most is how every chapter, as completely different as they appear, has ready me for this second,” he informed The Blast. “Finance gave me enterprise savvy and construction, TV pushed me out of my consolation zone and helped me join with individuals, and now with Love Potion, I get to mix creativity, technique, and storytelling multi function.”

And sure, he credit actuality TV for giving him the boldness and platform to construct a model that resonates.

“Actuality TV has allowed me to be my genuine self, not solely on display screen however by way of social media,” he defined. “It’s additionally allowed me to attach with an viewers and wonderful supporters, all expertise that I really feel are essential when constructing a model individuals can relate to and belief.”

That is just the start. Glaze already has huge plans for growth, together with new SKUs, elevated flavors, and neighborhood involvement.

“Folks can go to drinklovepotion.com to vote on the flavors they wish to see subsequent,” he shared. “We’re simply getting began.”

And down the road? Glaze hints at a dream undertaking that may convey the Love Potion vibe into the true world.

“I’d like to have my palms in one thing like a speakeasy, someplace individuals can collect, join, and expertise the model in a complete new manner.”

When requested who he’d most like to share a Love Potion with, Glaze offers the right reply.

“Dick Bradsell. The legendary bartender who created the unique espresso martini,” he stated. “Getting to listen to his tales, insights, and obtain a stamp of approval on what I’ve created could be unimaginable.”

Love Potion’s Espresso Martini is obtainable now nationwide at drinklovepotion.com, with retail growth starting in California later this summer season. Comply with @drinklovepotion for the most recent updates and cocktail inspiration.

One sip, and also you simply would possibly imagine in love at first pour.