Harry Potter is ready to mark 25 years since his first big-screen look.
In honour of the boy wizard launching probably the most profitable movie franchises in historical past, greater than 20 years in the past, Warner Bros. has introduced a worldwide year-long celebration to commemorate the anniversary of Harry Potter and the Sorcerer’s Stone – recognized to British audiences as Harry Potter and the Thinker’s Stone – which was launched on 16 November 2001.
The studio confirmed the marketing campaign will run all through 2026, with a sequence of occasions and merchandise designed to “honour the legacy” of the unique movie whereas introducing “the magic to a brand new era”. The announcement was made by Warner Bros. Discovery International Client Merchandise, a part of the corporate’s wider leisure and retail division.
Daniel Radcliffe, now 36, starred because the bespectacled younger wizard within the movie adaptation of J.Okay. Rowling’s 1997 novel.
Alongside him have been Emma Watson as Hermione Granger and Rupert Grint enjoying Ron Weasley.
The trio have been largely unknown when the movie was first launched however rapidly turned worldwide stars.
In a press release launched by the studio, Warner Bros. Discovery International Client Merchandise mentioned: “This anniversary not solely celebrates the legacy of the unique movie but additionally introduces the magic to a brand new era.”
The corporate confirmed Potter followers can count on a worldwide theatrical re-release of the primary movie, a variety of particular version merchandise and intensive retail promotions.
A brand new Twenty fifth-anniversary brand, designed to resemble the shimmering glow of a Patronus appeal, will characteristic throughout product strains and “immersive retail activations”.
Harry Potter and the Sorcerer’s Stone was a direct field workplace sensation upon its 2001 launch, grossing greater than $1 billion worldwide.
It set the stage for a sprawling cinematic universe that might finally embody seven sequels and three Unbelievable Beasts prequels, in addition to a profitable stage manufacturing, Harry Potter and the Cursed Baby, and devoted theme park points of interest all over the world.
Now, 25 years after the primary movie and practically 15 years because the closing chapter, Harry Potter and the Deathly Hallows: Half 2, Warner Bros. is getting ready to return to Hogwarts as soon as extra.
The studio can also be at present growing an HBO tv sequence based mostly on Rowling’s unique books, with manufacturing anticipated to start within the coming years and a launch slated for 2027.
A spokesperson for the studio added additional particulars of the anniversary plans – together with collaborating retailers and occasion dates – will likely be unveiled within the coming months.
