Emily Atack has “married” the PG Ideas Monkey.
The 35-year-old actress-and-comedienne performs Mrs. M (Alice) within the tea model’s new ‘At Residence with Monkey’ advert, which premieres on Friday (09.05.25).
Viewers will be capable to get the within scoop on her life with Monkey – who’s making a comeback because the mascot’s final TV look in 2017 – and their two youngsters, Earl and Chai.
Monkey – who’s voiced by comedian Ivo Graham – has a actuality present “documenting the ups and downs of his each day life”, and the advert sees the pair navigating the relatable highs and humorous lows of married life; the banter, the bickering and “the brews”.
Emily mentioned: “It’s not typically you get the chance to work with a nationwide treasure.
“Filming alongside the knitted and quick-witted Monkey has been such a pleasure – I completely beloved moving into the function of Mrs. M, and dwelling life one tea at a time as Monkey’s different half. It’s each hilarious and heartwarming in equal measure!
“Alice undoubtedly retains Monkey on his toes, and I feel many {couples} will relate to their dynamic. I can’t wait to spill the tea on what this duo have been as much as!”
Monkey – who has been a particular face of the PG Ideas model for greater than 20 years – mentioned: “That is proper, I am again! Spilling the tea on life with Alice … Mrs M, if we’re being fancy. That’s proper, I’ve tied the knot! And we’ve flung open the doorways (and the biscuit tin) to allow you to all in.
“Like all good actuality exhibits, there are highs, lows, laughs, tears … and sufficient tea to rehydrate a small nation. You’ll see us muddling by way of all of it. Marriage, mayhem, and meltdowns (did I point out the children?).
“As a result of married life’s a bit like a teabag, you don’t understand how sturdy it’s till it’s in scorching water. However it doesn’t matter what’s brewing, there’s all the time a cup of PG to assist us pause, reset, and crack on with no matter’s subsequent.”
Elle Barker, UK and Eire chief advertising officer at Lipton Teas and Infusions, mentioned: “Monkey is a legendary mascot beloved by the British public – individuals have missed him, so have we!
“His comeback is lengthy overdue and this new marketing campaign captures the chaos of household life and the function that tea performs in fuelling the day for British households.
“Our ‘Reside life one tea at a time’ marketing campaign places the enduring PG Ideas model and notorious Monkey again within the highlight the place they need to be”.
Catch the PG Ideas’ new advert on TV and VOD from Could 9 or take pleasure in an unique sneak peek behind the scenes on the PG Ideas social channels @pgtips.
