One of many Kansas Metropolis Chiefs’ most-watched WAGs has formally teamed up with Divi, the viral clear scalp and hair wellness model, as its latest ambassador, and it is simply in time for the 2025 NFL season.
As a part of the partnership, Divi will collaborate with Brittany Mahomes on key moments all year long, from the high-energy buzz of NFL Sundays to her upcoming milestone thirtieth birthday.
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Brittany Mahomes Brings Energy, Glam, And Authenticity To New Divi Partnership
The transfer blends wellness and wonder with the star energy of one of many league’s most recognizable faces.
“Whenever you really feel your greatest, you lead with energy, and that is what Divi is right here for,” the model informed The Blast solely. “Brittany is a key chief in her area: supportive accomplice, hands-on mother, and highly effective businesswoman.”
They added, “She already cherished and used a couple of key Divi merchandise, so this felt like such a pure match.”
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From The NFL Suite To Self-Care Sundays
All through the season, followers will see Brittany spotlighting her “recreation day glam” routine and at-home self-care rituals utilizing Divi’s high merchandise. That features the model’s hero Scalp Serum, designed to create a wholesome basis for nice hair, and styling must-haves that ship every little thing from bouncy blowouts to enhanced pure texture.
“Whether or not she’s getting glammed for an enormous recreation or winding down at evening, Divi may be there for all of it,” the model defined. “It is about merchandise that look good, really feel good, and are literally good in your hair and scalp.”
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Brittany Mahomes Is Bringing The Glam To Recreation Day
Whereas Divi is protecting some surprises beneath wraps, the corporate teased that followers can anticipate the model to “present up” in ways in which really feel true to Brittany’s type, together with wholesome hair, excessive power, and slightly sparkle for each the stands and the lounge.
That additionally contains unique fan alternatives, like a recreation day expertise full with tickets, workforce spirit, and Brittany’s must-have hair favorites. Divi may even lean into the cultural buzz surrounding NFL WAGs, particularly with Brittany sharing the highlight along with her shut good friend Taylor Swift.
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“At Divi, we’re right here for the WAGs second,” the model stated, noting the huge uptick in feminine NFL viewership this season. “With Brittany and Taylor lighting up the highlight this season, we could not consider a greater time to workforce up with Brittany to place scalp care on the A-list.”
Their aim? To make Divi the product that the “it ladies” cannot cease speaking about and the one everybody else is making an attempt to get their fingers on.
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Divi Faucets Into NFL’s WAG Highlight With Mahomes’ ‘Important-Character’ Hair Moments
And it isn’t simply the headlines buzzing. Viewership is, too.
“In the course of the Chiefs and Bears recreation on September 24, there was a 63% enhance in feminine viewers between the ages of 18 and 49,” the model reminded NFL followers. “The highlight on these girls is brighter than ever, and we’re seizing the second to verify Divi shines proper alongside them.”
“When Brittany pulls her Divi Dry Shampoo from her bag, we would like it to be a complete main-character second,” they added. “We wish girls in all places to really feel like they don’t seem to be simply selecting a fast repair with Divi, they’re investing within the type of long-term hair well being that retains them within the highlight, season after season.”
Brittany Mahomes’ Divi Bundle Lets Followers Rating Her Signature Recreation Day Glam At House
Followers will not have to simply watch from afar. Divi confirmed that Brittany’s unique bundle will probably be out there for buy at a particular value level, permitting prospects to recreate her signature recreation day take a look at dwelling.
“Hair is extra than simply hair. It is a part of who we’re,” the model stated. “Partnering with Brittany lets us share that message with girls who admire her energy, type, and self-care.”
With Divi’s founder, Dani, main the cost and scouting future partnerships, the Brittany Mahomes collab is simply the beginning.
“We’re at all times on the lookout for genuine connections, whether or not in sports activities, popular culture, or someplace surprising,” they teased. “And Brittany is the proper instance of what we’re about. Confidence, authenticity, and hair well being that lasts season after season.”
