Yungblud gave followers attending the launch of his Superbly Romanticised Accidently Traumatized fan membership in London a shock avenue efficiency.
Yungblud delights followers with shock set as he opens new fan retailer on London’s well-known Denmark Avenue
The 27-year-old rocker introduced by way of social media that he was set to open his “first ever retailer and fan membership” within the metropolis on August 7, at 20 Denmark Avenue.
And those that headed right down to the venue on Thursday (07.08.25) had been in for a deal with, because the topless Fleabag rocker placed on an impromptu set dressed solely in a Union Jack kilt.
Followers had been handled to performances of The Funeral, Strawberry Lipstick, Zombie, and Lovesick Lullaby.
The well-known avenue is steeped in music historical past, with the likes of The Rolling Stones, David Bowie, Sir Elton John, The Kinks, Black Sabbath, and The Intercourse Pistols having all both recorded, rehearsed or lived there.
Yungblud had an necessary message about holding the road – which was nicknamed London’s Tin Pan Alley – alive.
He stated: “I f****** love you. Welcome to Denmark Avenue.
“Preserve Denmark Avenue alive. Preserve British f****** music alive. Preserve British music highly effective. I like you all a lot. Get dwelling secure and I’ll see you tomorrow.”
Inviting followers to come back on down, Yungblud – whose actual identify is Dominic Harrison – had penned on X: “I’m so excited to announce the opening of my first ever retailer and fan membership. Welcome to “fantastically romanticised unintentionally traumatized”. Quantity 20 Denmark Avenue within the coronary heart of central London. We open on the seventh of August and also you’re all invited. It’s the largest social gathering I’ve ever thrown. (sic)”
Yungblud defined to followers that the venue is “a spot to be your self and discover folks with related concepts to you.”
He wrote: “This constructing is a literal bodily area the place you may place your arms upon its bricks and belong. Right here we have now constructed a spot to be your self and discover folks with related concepts to you. Whether or not or not it’s to purchase the garments we make, come for a espresso, purchase a beer, watch music, do an artwork class or simply come and play pool you’re welcome, all we demand from you is that you just unfold the love.”
Yungblud subsequently defined the importance of the venue’s location.
He wrote on the micro-blogging platform: “This avenue, Denmark Avenue has paved the way in which for The Better of British music because the Nineteen Fifties. I grew up on the road. It has at all times been my dream to have a constructing right here. YOU made that dream come true and im eternally in your debt. I’m operating this place with my greatest buddies so so please come and help to maintain this coronary heart beating.
“Come down and have fun.
“Enroll. I’ll see you there. (sic)”
Yungblud truly teased particulars of his plans in July, revealing that the venue will characteristic a “leopard pool desk”.
Talking to the Each day Star newspaper, he defined: “I need folks to hang around, meet and have a bodily area to make actual connections on this digital world. There will likely be a leopard pool desk downstairs.”