NFL followers are in for some severe enjoyable this season, as Captain Morgan is shaking issues up with epic surprises and twists that sports activities lovers will not see coming. The corporate is teaming up with breakout actuality TV star West Wilson, recognized for his time on Bravo’s “Summer time Home,” to advertise its new interactive expertise, “The Captain’s Problem,” which is able to pop up at tailgates throughout the nation, daring followers to be the most important and loudest for final bragging rights.
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Captain Morgan Companions With West Wilson To Rally Amped Up NFL Followers On Gameday With ‘The Captain’s Problem’
In accordance with a press launch despatched to The Blast, Captain Morgan, America’s No. 1 Spiced Rum, is bringing a twist to this yr’s NFL season with “The Captain’s Problem,” daring followers to collect their crew of associates to welcome the unknown and convert their sport day into one of the best a part of their week.
Loyal soccer followers can pair their gameday power with Captain Morgan by taking part in challenges that may remodel pleasant rivalries into high-stakes competitions for final “bragging rights” for his or her metropolis.
And that is not all there’s to be enthusiastic about. On the finish of the season, Captain Morgan is celebrating its initiative with an electrifying Tremendous Bowl LX expertise that comes with a particular efficiency hosted in a single fortunate metropolis.
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West Wilson Is Difficult Followers To Carry Their A-Recreation To ‘The Captain’s Problem’
“Summer time Home” star, sportswriter, and podcast host Wilson, could not be extra enthusiastic about his collaboration with Captain Morgan, and he is encouraging followers to place their finest foot ahead in terms of “The Captain’s Problem.”
“You by no means know what The Captain’s Problem goes to throw at you—however that’s the purpose,” mentioned Wilson. “This soccer season, it’s all about how your crew reveals up when the strain’s on. I’m hyped to guide the cost – as a result of in spite of everything, no tailgate is full with out Captain Morgan.”
All through the season, soccer followers may have the chance to win prizes, Captain Morgan gear, and upgraded game-day experiences, together with one-of-a-kind stadium excursions, tickets, and coveted sideline passes.
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Captain Morgan Is Hoping To Strike Gold With The Subsequent Era
With Captain Morgan’s new marketing campaign, the liquor big is providing followers unforgettable experiences and alluring them to rally their group of household and associates for sudden adventures.
Anne Nosko, VP at Captain Morgan, additionally spoke concerning the firm’s new initiative, providing much more perception into the guts of the problem.
“With the Captain’s Problem, we’re tapping right into a cultural phenomenon that’s fueling the subsequent era of followers—problem tradition,” Nosko mentioned. “We’re giving crews a cause to shake up their sport day rituals with a enjoyable detour that may flip into unforgettable moments, the sort they’ll be speaking about lengthy after the ultimate whistle.”
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West Wilson Has Extra To Share With Captain Morgan
And this is not Wilson’s solely collab with Captain Morgan. He beforehand spoke with The Blast about his joint partnership with Captain Morgan Sliced and Pluto Golf, saying, “Captain Morgan and I obtained collectively two summers in the past with the Sliced canned beverage and the theme was like slicing issues off your bucket listing and there was loads of journey primarily based enjoyable promos.”
That led to him working with the corporate once more this summer time on the golf course, a pairing he described as “form of excellent,” contemplating he hasn’t perfected his personal swing simply but.
“It kinda works. I used to be simply joking that we did our first video shoot they usually informed me to drive the ball and the very first thing it did was slice into the woods. It form of labored for what we had been attempting to perform so that is excellent,” he mentioned.
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Wilson Is Retaining Busy
Together with his ongoing collaborations with Captain Morgan, wrapping manufacturing on the upcoming season of “Summer time Home,” working with Complicated, and recording a podcast, Wilson has a lot on his plate.
Nonetheless, it isn’t as unhealthy as it might appear, because the Missouri native defined he likes it this manner.
“I’m busy so much and far and wide however I’ve form of made a promise to myself to maintain targeted on different issues different than simply the fact TV portion of my life,” he mentioned. “I imply, sports activities are vital to me anyway, that’s at all times been one thing I beloved.”