MEOVV pre-released their Arms Up a number of weeks in the past and, although the track didn’t bowl me over, I’ll admit that its refrain has caught in my head. Now, it’s time to see what they’ve bought for a title monitor. Drop High was written by quite a lot of YG Leisure staples, answerable for crafting the best hits from teams like Bigbang and 2NE1. Add UK singer-songwriter Claudia Valentina to the combination and also you’ve bought an actual nostalgic Avengers crew.
Due to this, Drop High shares many sonic hallmarks with early-2010’s Okay-pop. Its slow-build verse is straight out of that period, even carried out with related affectation. It’s so fascinating how sure producers foster a selected vocal colour from their artists. As I’ve written earlier than, MEOVV’s efficiency is extraordinarily BLACKPINK-coded, however that’s to be anticipated. Their music has been a bit extra daring, venturing to a number of distinct locations. Fairly than borrow the euphoric EDM power that characterised a lot of the early 2010’s, this track takes a stomping, anthemic method. Assume Katy Perry’s Roar or Taylor Swift’s Dangerous Blood however make it darker and extra Okay-pop. Sadly, this type has by no means appealed to me a lot.
I respect how Drop High builds to an precise refrain and makes essentially the most out of the second when this hook lastly crashes in, however I don’t discover the precise chorus very impactful. It’s cookie-cutter High 40 radio in essentially the most insidious manner. Typically, pop music is constructed to be so catchy that you would be able to virtually see the work that went into it. This robs a track of its magic and makes it come throughout extra like a chore. As well-honed as Drop High could also be, its centerpiece feels purposeful slightly than transcendent.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C
