New SM Leisure lady group Hearts2Hearts debuted late final month to blended evaluations. Title observe The Chase is a fantastic slice of moody pop, however it’s an odd and underwhelming selection when couched inside the company’s storied historical past of debut bangers. That continues with promoted b-side Butterflies, which slows the temper even additional.
It’s most likely my very own fault for purchasing the hype that Hearts2Hearts was going to be SM’s “new SNSD,” and I have to do not forget that alongside the good, timeless Into The New World, SNSD’s personal debut album housed fairly a little bit of treacly filler. However with out an out-of-the-gate smash to their title but, Hearts2Hearts really feel as in the event that they’re swimming via the murk looking for their house within the trade.
Although it feels even much less like a single than The Chase, Butterflies does a extra convincing job deploying the mid-to-late 90’s R&B sound SM is so keen on. The harmonies are attractive and the efficiency has a slinky grace that’s fairly satisfying. The manufacturing feels nearly quiet storm in execution and I like the occasional use of icy strings. It’s as if there’s a ton of musical drama swirling slightly below the floor however the track’s managed execution refuses to let it burst free. This stress kinds a pleasant distinction. If the group can discover a technique to twist this model into the kind of megawatt single they want, I would begrudgingly dangle up my “new SNSD” expectation and watch them do their factor. Nevertheless, the music isn’t fairly there but.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 7.75 |
Grade: C+
