Rookie woman group izna launched an gratifying springtime bop with March’s Signal. That music was a case of so-so verses being lifted by a satisfying earworm of a refrain. Nonetheless, teasers for brand new single Beep appeared to vow one other sound impact stuffed onomatopoeia monitor, of which we have already got too many this yr. In actual fact, most of Beep appears like issues we’re overstuffed with in 2025.
Ok-pop gods, when will this finish? When will we’ve a future the place each different woman group monitor isn’t this sort of gentle, quirky little bit of nothingness? On its face, Beep isn’t even half unhealthy. However arriving as the newest in an extended line of soundalikes does it no favors. The ladies have beautiful voices and the manufacturing often tries to do one thing attention-grabbing. Arriving in a vacuum may even reveal different strengths in regards to the music. However in a post-Magnetic world, songs like Beep are mired on this smoothed out, ringtone-esque sequence of blips and bloops.
As a lover of fleshed-out, dynamic melody, it’s arduous for me to seek out footing with this clipped type, particularly when it’s paired with manufacturing that’s equally as fitful. I get that followers benefit from the sound, although I’m starting to marvel if even probably the most enthusiastic listeners are starting to tire of the cut-and-paste strategy. Beep unfurls its most attention-grabbing, energetic burst throughout its closing seconds, however by then it’s too little too late to maintain this music from feeling just like the debut of a brand new smartphone app.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C
