To Okay-pop followers, J-pop’s prolonged promotional schedule might sound loopy. The audio of CRAVITY’s new single Jelly Bean was launched all the way in which again in mid-February, however the bodily single and music video weren’t out there till in the present day. This offers J-pop acts a pleasant window to advertise up till their launch date moderately than save all promotion for after the CD is within the outlets. It’s an old school strategy, for positive.
Jelly Bean melds properly with the lighter bubblegum pop aspect of CRAVITY’s discography. In the event you loved songs like Groovy and Celebration Rock, you’ll in all probability like this as nicely. It’s not as memorable as both of these singles, however its shiny disco sound is an effective match for the group. A well-recognized whistled loop kicks us off, shortly segueing right into a bounding verse. My favourite facet of the tune is its refrain. The melodies right here aren’t advanced or creative, however the hook has a pleasant vitality that’s onerous to withstand. This gained’t be on the prime of any playlist, however it makes for a pleasant, breezy addition to my spring/summer time combine.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 9 |
| RATING | 8.25 |
Grade: B
