Over time, I’ve been impressed with Simply B’s willingness to experiment with their sound. To me, it appears that evidently they’ve refashioned their underdog standing into a bonus and excuse to strive new issues. Final 12 months’s pop/punk anthem Daddy’s Lady was a profession excessive, and now they’ve switched issues up once more with the electro hyperpop of Chest.
I’m extra intrigued by this tune than in love with it, which is commonly the case when the time period “hyperpop” will get thrown round. It’s refreshing to listen to new synth tones in Ok-pop, and the crisp arpeggio that opens the observe is extremely efficient. On first pay attention, I hoped Chest would capitalize on this momentum and construct towards an thrilling peak. As an alternative, the observe unveils itself in matches and begins, by no means totally surrendering to the digital rush at its core. As a listener, this can be a disappointing, however I perceive why the producers might have opted for one thing idiosyncratic relatively than a extra cliched EDM association.
Nonetheless, you understand me. I like my pop songs to unfold like a narrative, constructing towards a climax that harnesses each aspect to its fullest. In any other case, the music merely feels incomplete. And at below three minutes, Chest may have added additional time to flesh out its concepts. Nonetheless, I’m intrigued how this sound would possibly affect the group’s work going ahead. I’d definitely love to listen to extra of those tones and textures.
| Hooks | 8 |
| Manufacturing | 9 |
| Longevity | 9 |
| Bias | 8 |
| RATING | 8.5 |
Grade: B
