Boy group NTX stunned me in one of the best ways potential with their title monitor Over N Over earlier this yr. That tune adopted a second/third gen Okay-pop sound with anthemic gusto and immediately turned a standout of their discography. Now, the blokes have returned with extra inventive management and a sonic switch-up that sees them focusing on a moodier sound palette.
By now, you all know that “moody” doesn’t typically match my tastes, as I discover many of those songs to be extra about posing and emoting than the enjoyment of an awesome refrain and thrilling manufacturing. Ice Luv is certainly a lot smaller sounding than its predecessor, however nonetheless calls again to an earlier Okay-pop era. On this case, it looks like we’ve returned to the late 2010s when genres like future bass have been all the craze. It’s not an period I are likely to miss, so Ice Luv faces an uphill battle proper from the beginning.
This tune is completely serviceable and even spectacular when you think about the members’ involvement, however no melody stands proud and the fitful manufacturing makes it laborious to maintain curiosity for lengthy. The monitor merely strikes alongside, making predictable turns till it’s completed. With none identifiable calling card, it too simply will get misplaced within the boy group shuffle. I’m beginning to worry that Over N Over‘s boundless power was a one off.
| Hooks | 7 |
| Manufacturing | 7 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C
