Kep1er’s most up-to-date Korean title monitor Tipi-Faucet felt like a non-entity — a music so slight that it tippy tapped its means from reminiscence nearly immediately. However after that, they launched the surprisingly boisterous Yum in Japan. After performing that music at this yr’s KCON LA, they teased new single Bubble Gum. This music exists in the identical sonic universe as Yum, which is a welcome improvement.
Kep1er are clearly completed tippy tapping round and have settled right into a stomping strut. The music shall be docked the standard factors for being a string of spoken catchphrases over a beat (as a result of apparently nobody in Ok-pop is aware of methods to write melody anymore), but when an artist should go down this route that beat must be completely large. Bubble Gum has this lined, throwing each little bit of weight it might muster behind its thumping rhythm. This finally ends up being a little bit of a one-trick pony and I’m undecided it’s sufficient to maintain all the monitor, but it surely’s good to listen to such bombast in a brand new lady group monitor.
Kep1er carry the catwalk power, which has develop into one other requirement for lady teams wishing to launch upbeat materials. It’s all a bit ‘Rupaul’s Drag Race lipsync in your life’ at instances and this has develop into its personal sort of trope, however the music is sharp and targeted sufficient to make the schtick work. It’s one Yum-style refrain away from turning into an actual standout. With out that weapon in its arsenal, Bubble Gum is nice campy enjoyable that — similar to its namesake — will seemingly lose taste as time goes on.
| Hooks | 8 |
| Manufacturing | 9 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8.25 |
Grade: B
