ILLIT have a knack for releasing viral songs — or at the very least dance challenges that make their songs go viral. The ultra-subdued Not Cute Anymore is at the moment having fun with a run on the charts that has prompted the group to get again on music reveals for extra promotions. Within the midst of this, they’ve launched the video for his or her latest Japanese single Sunday Morning.
Of all at the moment energetic teams, ILLIT really feel so able to enchantment to Japanese audiences. Their vocals — particularly on a monitor like this — recall traditional J-pop supply. Sunday Morning is good and tuneful, steering their sound right into a sunny indie rock zone. Listening to this looks like experiencing a cotton sweet cloud wafting over you. Every little thing is so mild and ethereal it’s virtually intangible, however in a nice, sedative manner that’s designed to enchantment to simply about anybody. I just like the slight affect of jangle pop within the instrumental even when the track isn’t assured sufficient to maneuver totally in that (or any) course.
Like most ILLIT singles, I assume that what initially comes throughout as underwhelming and undercooked will progressively bloom into the sort of earworm you may’t dislodge out of your head. Nonetheless, I don’t suppose that is as robust as final yr’s Toki Yo Tomare and definitely less than the extent of a Do The Dance or Magnetic. As a substitute, it’s a nice placeholder that may hold ILLIT in listeners’ ears till the following viral second comes alongside.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 7.75 |
Grade: C+
