Rookie group KiiiKiii have launched their fourth music video from their debut mini album, milking the challenge excess of most acts would. I admire this “visible album” method, although it will have been extra satisfying if I additionally cherished the music behind it. Of all of the songs on the EP, Groundwork factors towards probably the most attention-grabbing approach ahead for KiiiKiii. I simply want their composers may discover a option to meld experimentalism with satisfying pop hooks.
I’ve seen some examine Groundwork to f(x)’s work (a discography I’m very aware of!). Nonetheless, the standard that made these f(x) songs so good was their skill to fuse leftfield manufacturing decisions with glistening melodies and considerable hooks. With the rise of sub-genres like hyper pop, Ok-pop clearly needs to go experimental however doesn’t appear to have as a lot curiosity in beneficiant prime strains. That is the place a tune like Groundwork will get into bother with a listener like me. I like its prickly sound and the ladies promote it properly, however the prolonged “groooouuuunnnnddddwork” hook simply doesn’t do something for me.
Due to this, I’m pressured to benefit from the tune extra as a efficiency piece than successful by itself. Given Ok-pop’s hyper-visual element, this method is sensible. However with out that aural factor, the tune fizzles. It is likely to be that I’m approaching this tune with the incorrect mindset, however the very best Ok-pop classics stand as one thing I’m keen to observe and take heed to. Groundwork may have simply conquered each fields if as a lot thought had been put into its songwriting as its manufacturing and efficiency.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C
