Okay-pop can usually be a microcosm of confusion. The newly debuted BE BOYS don’t have anything to do with the soon-to-premiere survival collection B:MY BOYZ, however you’d be forgiven for making the straightforward mistake. Up till a few week in the past, I assumed the 2 had been one and the identical. As an alternative, this rookie group is the primary act to come back from OAK Firm — an entity I’ve by no means heard of however assume is stationed inside some big tree, Gummi Bears model. They’ve debuted with a observe whose title remembers one in all Okay-pop’s most iconic hooks, which needs to be intentional, proper?
The nugu is robust with this group. Typically, you may simply hear it in a track. I’m So Sorry, However I Love You has massive ambitions to recreate larger hits (Seventeen’s funk right here, BOYNEXTDOOR’s angle there), however the result’s constrained by various elements. The manufacturing feels plug-and-play, missing an id of its personal. And although the blokes burst forth with a ton (and I imply a TON) of vitality, the vocal efficiency usually feels strained and drowned out by the boisterous instrumental. Their upbeat vitality earns them some factors, however even this begins to dissipate because the observe wears on. And with none memorable hooks, I’m So Sorry, However I Love You passes by with out leaving a lot of a mark. As with all newly-debuted group, I want them the most effective.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C
