The sprawling Fifty Fifty saga continues with two distinct acts. The re-formatted Fifty Fifty proceed to advertise with label Attrakt, most just lately releasing title observe Pookie. In the meantime, the three former members who left the company amidst authorized points have re-formed and re-debuted as ablume. To be fully sincere, I’ve by no means cared in regards to the music sufficient to kind a robust opinion on all this controversy. To my very informal ears, it simply appears like we’ve now bought two teams performing the identical Fifty Fifty-esque sound.
Echo is hazy and understated — a breezy mid-tempo bop that isn’t miles away from the success ablume discovered with 2023’s Cupid. There’s a bit extra guitar and a welcome key change on the track’s climax. A second verse switch-up additionally pulls them into new territory even because it struggles to suit properly inside the remainder of the observe. However general, it’s clear what the producers had been aiming for right here. Okay-pop’s general tone has change into a lot drowsier over the previous few years, however Echo sounds extra like I’m listening to some twinkly bed room pop from an indie band.
The track opens with an unnerving mattress of laughter that stretches for an uncomfortable period of time. From right here, Echo‘s principal touchstone is gentle (veeeerrrrry gentle) rock. The group’s harmonies are good and add wanted texture to the refrain, however with the overwhelming majority of Okay-pop’s woman teams concentrating on an identical sound there’s nothing about this observe that makes me excited to hurry again for one more play.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.75 |
Grade: C+
