Hyperpop has change into a driving drive in digital music, and every time a pattern takes maintain you realize that Ok-pop is lurking proper across the nook, able to pounce on it. Yves has gone full bore into the style together with her new album, crafting the form of quirky soundscapes the web appears to like whilst they typically depart me chilly. Title observe Cleaning soap is one other tune that leaves me scratching my head and questioning what the massive deal is.
Opening with a pattern from Rebecca Black’s Sugar Water Cyanide (off her unimaginable 2025 EP), Cleaning soap is keen to show its bonafides. Yves has even invited the very fashionable trendsetter PinkPantheress as duet companion. Briefly, this collaboration is a terminally-online pop fan’s dream. As an precise tune, Cleaning soap works lots much less for me. Strip away a few of its extra attention-grabbing sonic touchstones and it’s doing what so many lady group songs have executed this 12 months. The percussion offers a well-recognized early-2000s bounce, the ethereal vocals serve icy cool quite than emotional resonance and the melodies are slight and repetitive. The tune appears like one thought repeated again and again till we attain the two-and-a-half minute mark and the music merely… ends.
Followers of Cleaning soap will seemingly level to its texture, however to me this feels extra like model over substance. And actually, I don’t assume the textures are all that attention-grabbing. Perhaps if Brat had by no means occurred and this sound wasn’t already so saturated, Cleaning soap would really feel extra thrilling. Because it stands, it’s one other observe so as to add into my “good to admire, laborious to like” bin.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C
