Track Assessment: NOWZ – HomeRUN

There have been a number of acts this yr who’ve subverted my expectations in nice methods. Main that pack are NOWZ, who rebranded from “These days” earlier this yr and have lastly been given nice materials. Each Fly To The Youth and Everglow had been incredible summer time highlights and transformed me into a quick fan. Now, they’re again with one other sonic switch-up within the type of boisterous EDM banger HomeRUN.

I had excessive hopes for this one, not solely as a result of I like high-energy EDM but additionally as a result of the teasers had boldly unveiled the addictive refrain. And although I do just like the tune general, it’s not fairly what I hoped it could be. The refrain is as huge and bonkers as anticipated, flitting between prolonged energy notes and staccato rhythms. Even the heavy vocal results work nicely right here, giving the hook a claustrophobic sound. Sadly, these results prolong to the verses till the complete monitor feels overly processed. Worse but, HomeRUN‘s moments of connective tissue usually pull down the tempo in a fitful association that refuses to permit the bounding beat to easily… certain.

Regardless that HomeRUN is a little bit of a multitude, I’ll all the time be a proponent of massive, madcap power in Ok-pop. So whereas I crave a better sense of melody (and goal) to every thing surrounding the tune’s refrain, I can’t be totally mad at HomeRUN. At the very least it tries to seize your consideration reasonably than fade into subdued nothingness. With that stated, I hope the blokes can discover one other dynamic Everglow-style monitor. That was an actual breakthrough for them.

Grade: B