Taylor Swift’s The Lifetime of a Showgirl is off to a record-breaking begin, promoting 2.7 million copies on its first day within the US. Already, Swift has secured the second-biggest gross sales week of the fashionable period — since Luminate started electronically monitoring information in 1991 — trailing solely Adele’s 25, which moved 3.378 million copies in its first week again in 2015 (per Billboard).
Of that whole, 1.2 million got here from vinyl gross sales alone, setting a brand new report and surpassing the benchmark Swift herself established with The Tortured Poets Division, which bought 859,000 vinyl copies in its 2024 debut week.
Not less than a few of The Lifetime of a Showgirl’s business success may be attributed to the sheer variety of variants Swift launched. Ultimately depend, there have been at the very least 28 completely different variations of the album — together with 4 newly introduced editions that includes unique acoustic bonus tracks.
