As one in every of Hollywood’s most well-known names, Sydney Sweeney has steadily climbed the ladder of present enterprise. From performing to producing, the Echo Valley star is now showing in numerous model campaigns, reminiscent of a tongue-in-cheek Dr. Squatch bathwater cleaning soap. However her newest advert with American Eagle has sparked widespread backlash. Social media customers have criticized the denim model for Sydney’s advert, however why?
Under, Hollywood Life unpacks the criticism surrounding the American Eagle advert that includes Sydney.
What Is within the Sydney Sweeney American Eagle Denims Business?
Sydney seems in quite a lot of clips with American Eagle, however the marketing campaign’s message is one easy phrase: “Sydney Sweeney has nice denims.” In a single video shared earlier this month, Sydney walks into what seems to be an AE audition room, and she or he slates as a “native rent.”
“Hello, I’m Sydney Sweeney, and I’m from Spokane, Washington,” the Euphoria actress says within the clip, including that she’s obtainable to work as a “native rent.”
In different clips, the model repeats its “Sydney Sweeney has nice denims” slogan.
Why Is the Sydney Sweeney American Eagle Advert Sparking Backlash?
The advert is underneath fireplace by social media customers for a couple of causes. One of many most important criticisms is that the phrase “denims” was seemingly interchangeably used for the time period “genes,” as if to say the Immaculate actress “has nice genes.” Many have claimed this has a racial undertone since Sydney is white.
One other frequent be aware is that the advert seems to cater to the male gaze regardless that the marketed denims are for girls.
Others have additionally expressed frustration that Sydney attended Jeff Bezos and Lauren Sanchez‘s lavish wedding ceremony in Italy.
@americaneagle Grasp of pressure. And engines. Seize Syd’s denims earlier than they’re gone.
♬ authentic sound – American Eagle
Social Media Reactions to the Sydney Sweeney American Eagle Marketing campaign
Numerous Instagram customers have flooded the feedback sections of AE’s movies over the previous a number of days. One individual wrote, “That is what occurs when you don’t have any ppl of shade in a room [sic]. Notably in a time like this. This advert marketing campaign obtained so caught up on this ‘intelligent’ play on phrases and this stunt the ppl within the room missed what was so blatantly apparent to anybody not White [sic]. I’d count on this from Abercrombie… however not y’all.”
“Superior! Extra over sexualization! Actually elegant American Eagle!” one other social media consumer sarcastically wrote. A separate commenter even chimed in, “It’s giving refined Thirties Germany.”
@americaneagle Sydney in her sensory period. Crisp denim, refined sound, severe model.
♬ authentic sound – American Eagle
Has American Eagle Responded to the Criticism?
American Eagle broke its silence on the commercial days after the social media firestorm started. On August 1, the corporate wrote in a press release, “‘Sydney Sweeney Has Nice Denims’ is and all the time was in regards to the denims. Her denims. Her story. We’ll proceed to have a good time how everybody wears their AE denims with confidence, their method. Nice denims look good on everybody.”
