From the second they kicked their legs within the air to open Fearless‘s compelling choreo, LE SSERAFIM have displayed tons of potential and much more model. However too typically, the group has been saddled with ultra-trendy materials that looks like an echo of Western pop sounds relatively than a guiding mild ahead. With new single Loopy, they flip their consideration to a extra energetic membership monitor the builds upon final yr’s viral hit Eve, Psyche & the Bluebeard’s Spouse.
To its credit score, Loopy opts for a extra particular, distinctive imaginative and prescient than many Okay-pop tracks of this style do, even when a lot of that imaginative and prescient is appropriated from drag tradition. “All the ladies are girling, girling” is just not a refrain lyric you hear on daily basis and is delivered with a deadpan tone that by some means makes it all of the extra amusing. The banging manufacturing echoes this vibe, full of acquainted samples and interjections that draw out the tune’s not-so-serious enchantment. The instrumental even makes good use of a piercing, high-pitched tone to cap off every pre-chorus with an sudden flatline. I wouldn’t name Loopy musically adventurous, however by HYBE’s requirements it has character.
However right here’s the factor… You actually need to carry drag queen stage character to promote a monitor like Loopy. Other than the (very pleasant) burst of melodic concord that opens every pre-chorus, the overwhelming majority of the tune sees the ladies strutting their stuff with a half-sung, half-rapped supply. On its face, this strategy is fairly flat except the efficiency itself steals the present by way of its personal eccentricities. Okay-pop’s idol system doesn’t essentially enable for this, making me want LE SSERAFIM had the possibility to show their weirdness dial as much as eleven.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 7.75 |
Grade: C+
