HYBE and Geffen’s American (Okay-pop adjoining) lady group KATSEYE made a pre-debut final month with the stable however underdeveloped Debut. Lower than a month later, they’re again with follow-up Contact, which succumbs to the identical points as its predecessor with out growing its personal strengths.
Like Debut, Contact is a wisp of pop monitor. At simply over two minutes, it would as properly be an prolonged ringtone. The group turns down any trace of bombast with a sonic panorama that borrows many parts from HYBE’s different lady teams NewJeans and ILLIT. At their greatest, songs like this may be addictive little earworms, so pleasantly ethereal you possibly can repeat them a number of occasions over with out even realizing the place one play ended and the opposite started. At their worst, they’re a flat line devoid of compelling peaks and valleys, carried out in a indifferent monotone that robs listeners of human pressure.
Sadly, Contact falls into the “at their worst” class. The music is so light-weight it fizzles into the air. The instrumental is all muted synth tones and skittering percussion with out weight or affect. And when the monitor hits its refrain, the repeating hook is extra irritating than addictive. With its ultra-short size, Contact doesn’t go anyplace or construct to something. I do know many listeners take pleasure in this common sound, however to me it’s essentially the most uninspiring nook of at this time’s pop music market.
| Hooks | 6 |
| Manufacturing | 7 |
| Longevity | 7 |
| Bias | 6 |
| RATING | 6.5 |
Grade: D
