Spotify’s been making main cash in recent times.
The music streaming service hit a whopping $16.9 billion in income final yr, marking an 18 % improve from the yr prior, whereas 2023 noticed a 16 % improve in income from 2022.
However Spotify is not simply making financial institution as an organization—some podcasters on the platform are additionally making main cash strikes.
In keeping with a brand new report from Spotify’s newsroom, the corporate has paid out greater than $100 million to podcast publishers and podcasters this yr alone—and that is simply Q1 earnings.
In a press release printed on-line, Spotify introduced:
At Spotify, we’re dedicated to supporting creators throughout all codecs, and we’re thrilled to announce a major milestone in that journey.
For the primary time, we’re revealing that Spotify paid out greater than $100 million to podcast publishers and podcasters worldwide within the first quarter of 2025 alone. This determine displays our deep dedication to the creator financial system and underscores Spotify’s place as a number one platform for audio and video creators alike.
The $100 million payout contains “each ad-based income and income generated by the Spotify Companion Program,” which permits content material creators to monetize their content material on the app.
Spotify additionally experiences its Spotify Companion Program noticed a 29 % month-over-month improve from February to March, in addition to an uptick in video podcast publishing.
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In the meantime, main manufacturers comparable to Google and McDonald’s are reserving advert campaigns through the corporate’s Spotify Viewers Community, incomes the app’s high podcasters much more in income.
A few of the high podcasts on Spotify proper now embrace Your Mother’s Home With Christina P. and Tom Segura, The Toast, The Unplanned Podcast With Matt & Abby, ADHD Chatter, Good Grasp With Amy Poehler, Matt and Shane’s Secret Podcast, Armchair Skilled With Dax Shepard and Name Her Daddy.
As of publishing, the highest three Spotify podcasts within the U.S. are political-leaning: The Joe Rogan Expertise, This Previous Weekend w/ Theo Von and The Day by day.
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Gallery Credit score: Taylor Alexis Heady
