- OK Go launched their new album And the Adjoining Potential on Friday, April 11, which features a music video for his or her new tune, “Love”
- Damian Kulash and Tim Nordwind solely inform ipromiseyoumedia about filming the sophisticated piece, which included 29 robots and 60 mirrors
- The band is understood for his or her visually playful music movies on treadmills, with canines and creating Rube Goldberg machines — amongst different joyful ideas
OK Go is embracing love of their newest music video.
After dancing on treadmills, flying in anti-gravity and constructing Rube Goldberg machines, OK Go calls the music video for his or her tune “Love” from their new album And the Adjoining Potential their “most intricate.”
Talking solely with ipromiseyoumedia, lead singer-guitarist Damian Kulash and bassist Tim Nordwind clarify why this music video — which concerned 29 robots and 60 mirrors — was probably the most intricately concerned of their music movies to this point.
“I feel the one we simply completed might be probably the most sophisticated,” Nordwind, 48, says. “Every of the robots needed to be programmed and there was a number of completely different groups of robotic programmers working in tandem,” Kulash, 49, explains.
“And naturally each optical trick must be very exact for all of it to work. We needed to do it in a practice station that by no means obtained above 35 levels as a result of it is the center of winter in Budapest, and there have been pigeons residing in there simply leaving their marks throughout every little thing.”
“It is only a very extraordinary expertise when it comes to — there’s all the time little issues that go mistaken alongside the best way,” Kulash provides of any points that come up throughout any music video course of. “They really feel extra like pivots than they do useless ends. Like, okay, effectively, that is not going to work, so this’ll should.”
The band — which incorporates multi-instrumentalist Andy Ross and drummer Dan Konopka — has filmed in warehouses earlier than, however sought one thing grand for “Love.”
“We needed someplace that wasn’t the identical warehouse that we’re usually in or the sound stage that we have typically used,” Kulash says. “These are nice for the science experiments which have been lots of our movies, however with this we knew we wanted that carry of the light fantastic thing about an actual place.”
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The tune is concerning the understanding of affection altering when Kulash had children, and so they needed to convey “that sort of just about childlike awe on the world once more,” the singer tells ipromiseyoumedia.
“We’re these little clusters of atoms floating round in an empty house and that is what we get to expertise. It is [an] wonderful feeling, and we needed to do a visible illustration of that with the video.”
“Mirrors had been such an ideal option to do it since you put two easy issues collectively and this dimension explodes out of this. This complete new universe does. And that was the actual guts of this video,” Kulash continues. “However to choreograph these… You are able to do a type of methods with people. You are able to do two of these methods with people, however to have the ability to transfer by means of a universe the place they’re altering and rising and shocking you, we wanted arms that had been extra exact than our personal.”
“So we knew it needed to be robots. And we appreciated the concept that these robots could possibly be connecting us to different people. This was all a few human connection and so they’re simply in service of that.”
Elsewhere within the dialog, Nordwind says that the music video for “A Stone Solely Rolls Downhill,” which was filmed on 64 iPhones with 64 movies, was additionally complicated. “We had an thought for the ending of that video that we labored on for weeks and weeks and weeks, and we misplaced fairly a little bit of time attempting to make it work till we lastly determined, okay, this doesn’t work,” he says.
Nonetheless, the band was in a position make issues work. “What it was was so disgusting. We had been remaking my face, my singing face out of dancer’s, physique elements shifting, and after we lastly obtained it, it was like, oh yeah, okay, that appears like a shifting face,” Kulash provides. Nordwind calls the end result “overly fleshy.”
As for what number of mirrors broke within the strategy of filming the awe-inspiring music video? “I can consider half dozen, possibly,” Kulash guesses.
And The Adjoining Potential is now accessible to stream.
