In a sea of copycat comebacks, Simply B have cast their very own sonic path. Their latest music has borrowed closely from hyperpop, delivering temporary bursts of dense digital soundscapes. Whereas this hasn’t at all times labored in addition to it might, I like them for selecting a style and sticking with it. New title monitor True Coronary heart stands as one other step on this route, merging angular digital percussion with funky melodies.
There’s a producer/artist known as Frankmusik whose work I’ve cherished since his emergence within the mid-2000s and — much more than hyperpop — True Coronary heart jogs my memory of his sound. It’s an efficient mix of the synthetic and emotional. Whereas the manufacturing is kind of prickly and chilly, the vocal melodies have sufficient character to push via the heavy results slathered over them. It’s mechanical however pressing and this mix is compelling by itself.
With that mentioned, it nonetheless appears like Simply B are looking for the suitable tune to border these experimental soundscapes round. True Coronary heart has its moments, however most of them are as a result of its manufacturing. Melodically, the monitor is fairly slight and isn’t given the area wanted to become one thing extra memorable. In some methods, it feels extra like a trendy interlude than a totally fleshed out single.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 7.75 |
Grade: C+
