It feels prefer it’s been ages since I final wrote a correct tune evaluation. In actuality, it’s solely been per week, however once you’re used to doing this each single day per week can really feel like a yr. Quickly it’ll be January and the Ok-pop trade will whir again to life, however earlier than that we’ve obtained an oddly timed comeback from lady group Say My Identify.
None of Say My Identify’s previous materials has clicked with me, however I’m at all times open to a brand new tune altering the trajectory of a bunch’s sound. UFO (ATTENT!ON) does really feel like a reset, including rock edge to the group’s oeuvre. The standard skittering percussion of this period is bolstered by loads of guitar, including an influence pop vitality to UFO. Add a wholesome dose of cheerleader chants and also you’ve obtained an attention-grabbing mix of each previous and current developments.
In one other world, that is the recipe for a superb, singalong monitor. Nonetheless, UFO doesn’t fairly get off the bottom. The issue right here (which isn’t stunning) are the melodies. Particularly, the refrain lacks the memorable hook wanted to anchor all the monitor. I respect its punchy spirit and two-part chorus, however the vocal traces are too flat to spawn a lot curiosity. The singing will get louder, however louder doesn’t at all times imply extra thrilling.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C
