With the latest announcement that boy group A.C.E wouldn’t be renewing their contracts with Beat Interactive, the company’s choice to debut Newbeat appears much more vital. These rookies are actually the vanguard of the corporate, paving a brand new street ahead. If their pre-releases had been any indication, that street appears construct round quirky, old-school hip-hop. For higher or worse, title observe Flip The Coin is extra of the identical.
The music kicks off with a now acquainted rumble of bass. It’s the 5 millionth Okay-pop music to make use of this 90’s sound. At this level, it takes an insane quantity of ability and character to breathe new life into the idea. Sadly, Flip The Coin shortly turns into unlistenable for me. It’s not that the observe is any higher or worse than any of its contemporaries (although it’s fairly reductive in its method). It’s simply that the particular frequency of sound that happens when Okay-pop boys shout-rap in unison provides me a headache. In some way, the vocal mix at all times sounds precisely the identical. Nothing about it’s satisfying.
For a short second, Flip The Coin presents a reprieve within the type of a guitar-backed breakdown. We get a glimpse of what Newbeat may sound like again with totally different materials, however that promise is yanked away instantly as a result of it’s extra vital that they shout “Flip the coin! Shut up, we’re gonna make some noise!” at us a number of extra occasions. I’d prefer to maintain an open thoughts about this group. They very effectively could ship unimaginable materials sooner or later. However thus far, I can’t get into something they’ve launched.
| Hooks | 5 |
| Manufacturing | 7 |
| Longevity | 7 |
| Bias | 6 |
| RATING | 6.25 |
Grade: D
