Monster Vitality Up & Up Pageant has introduced Odd Mob as its headliner for fall 2025.
The Australian producer and DJ behind scene-defining home stompers like “Shedding Management” and “LEFT TO RIGHT” will play 5 U.S. faculty campuses as a part of the nation’s largest and longest-running faculty music tour.
“For somebody who’s been DJing so long as I’ve, it’s form of embarrassing how few schools I’ve performed in that point,” Odd Mob stated in a press release. “I’m trying to pump these numbers up, so because of the fellows on the Monster Vitality Up & Up Pageant. I can’t bloody wait, and I’m curious the place we’re working this factor.”
As a substitute of locking in a predetermined route, Up & Up invitations greater than 80 faculty pupil ambassador groups throughout the nation to compete to earn their college its personal tour cease. Gaining hands-on music advertising and marketing expertise, every campus crew is tasked with firing up its classmates for a 48-hour pre-sale ticket sell-off, utilizing its personal devoted social media channels, guerrilla advertising and marketing techniques, and influencer campaigns. To get rid of danger, bank cards are solely charged to the successful campus groups.
On the finish of the competitors, the 5 schools with probably the most pre-sale tickets bought will win a headline efficiency from Odd Mob, produced by every of the successful ambassador groups. They’ll collaborate with Up & Up producers to deliver the pageant collection to a neighborhood venue of their alternative, ebook their very own help expertise and content material groups, and throw pre-parties within the build-up to the massive bash.
Since arriving on campuses in 2016, Up & Up’s touring mannequin has redefined the faculty live performance expertise, reducing out center consumers to as a substitute give the business’s subsequent technology of execs precious expertise in music enterprise, gross sales, and occasion manufacturing with the scene’s prime artists. Earlier headliners for the Up & Up faculty tour, getting into its ninth yr, embody Disco Traces, Matroda, SIDEPIECE, Chris Lorenzo, and fellow Aussie, Dom Dolla.
“The Up & Up Pageant has confirmed time and time once more that perseverance and fervour beats every part else,” Johnny Steed, an Up & Up ambassador and senior at CSU Fullerton, stated in a press release. “In CSU Fullerton’s first three seasons, we’ve earned a spot on the tour twice, and in doing so, we’ve fostered a tremendous group of scholars and locals, which we now have poured our coronary heart into.”
Monster Vitality Up & Up’s fall 2025 competitors will kick off on September 10 at 4PM EST. Successful occasions will likely be held in October and November. Faculty college students thinking about taking part can apply for the competitors at upandupfestival.com.
Featured picture courtesy: Odd Mob / Monster Vitality Up & Up.