Mom Mom won’t ever “pander to the TikTok period” with their songwriting.
Mom Mom refuse to ‘pander to the TikTok period’ after going viral
The Canadian rockers – who’ve exceeded 9 billion streams globally – discovered themselves going viral on the video-sharing platform in 2020, after their 2008 track Hayloft was utilized in edits, cosplay, and artistic transitions.
Because of this, the group dropped Hayloft II, which additionally turned a success.
Frontman Ryan Guldemond subsequently seen on Reddit that some folks had been critcising them for going after industrial success with their music – however he insists that could not be farther from the reality.
He advised ContactMusic.com: “I used to be studying folks saying, ‘Oh, they pander to the TikTok period with their new writing.’
And it is like, Huh? I do not assume that is true. If something, it is the alternative, like, yeah, you already know, the TikTok factor got here alongside and made a bunch of songs that had been actually unviable, commercially well-known, and that was to us that despatched a message like, Oh, simply be your self. Like, simply write from the center and observe your whims. And that is the most effective factor you are able to do, is to be simply completely genuine. And if which means you are writing type of bizarre, unconventional songs, then so be it.”
The ‘Finger’ singer insists the entire TikTok viral expertise taught them to “reject writing strategically for something”.
He continued: “And so I’ve type of taken that message and actually ran with it, as a result of I agree. I feel the most effective factor anyone can do, whether or not you are writing a track or simply, I do not know, no matter in life, simply to be who you might be. So I am grateful for the TikTok factor, for sending that message, and if something, yeah, like I mentioned, it has made us reject writing strategically for something.”
Mom Mom returned on June 6 with their new album ‘Nostalgia’, comprised of songs outdated and new to mark their twentieth anniversary.
Stream ‘Nostalgia’ now on all main streaming platforms.
