Within the trendy musical panorama, it may be exceedingly troublesome for any new musical acts to interrupt by within the conventional infrastructure of the music business.

That is exactly why an artist like Matthew Morgan feels so profound inside the house. An brazenly queer artist who understands the significance of writing songs that enable everybody to be seen, Matthew’s music finds empathy and sweetness within the unheralded parts of each day life. And now, Matthew is again with a model new single and music video, “Proper Again Down.”

“Proper Again Down,” produced by Brian Skeel, was written by Morgan as a scathing assertion on the cynical, unfulfilling disillusionment of working in a modern-day workplace setting. Whereas Morgan’s earlier album, Timepiece, served as a heartfelt and shifting meditation on the trials and tribulations of attempting to make a dwelling as a musical artist all through the COVID-19 pandemic, “Proper Again Down” sees the singer/songwriter tackling the American capitalistic system by a unique lens: the work-life stability of the typical citizen. 

In pursuing the idealized “American dream,” many individuals have sacrificed most of their lives to mind-numbingly mundane workplace work, and “Proper Again Down” is a vindictive screed towards this perceived normalcy. As Morgan mentioned of the track, “It’s a stark and sadly relatable portrayal of how many people spend the majority of our waking lives within the workplace.”

The accompanying Official Video for “Proper Again Down” equally tackles this topic head-on, with director Meshach Malley together with quite a few visible nods and homages to Mike Choose’s cult-classic 1999 movie, Workplace Area. The video, as produced by Mild Embers Media, sees Matthew having a bleak, unhealthy day at an workplace job, culminating in him having a violent daymare wherein he acts out his darkest and most damaging fantasies on some unsuspecting workplace tools.

Stylized and aesthetically designed to look drab and dreary, the video is a sensible and extremely consultant meditation on the each day dystopian workplace setting many employees expertise. On this approach, it’s the good visible illustration of the sonic meanings that Morgan is exploring inside “Proper Again Down.” 

Morgan started his profession as a musician in The Misplaced Brigade band. Right here, he opened for Dave Davies (The Kinks) and Firm of Thieves at Style of Lincoln Ave (Chicago). Nonetheless, in search of a extra introspective sound, Morgan parted methods with The Misplaced Brigade to pursue a solo profession. 

Between Timepiece and his new track “Proper Again Down,” Morgan has made good on mining a completely new form of aesthetic with an Americana, indie-folk sound that enables for a freer and extra open house for his contemplative lyrics and melodic vocal deliveries.

Morgan summarizes the disparity between the “American dream” and the way trendy employees battle to achieve it by saying, “If I had a greenback for each time I had an analogous expertise (to the Proper Again Down video or Workplace Area) working in an workplace, I would not have to work in an workplace.” 

With “Proper Again Down,” Matthew Morgan kicks within the door on a brand new period of his musical profession, exploring a brand new sound whereas preserving true to the themes and ideas which have made him such an acclaimed singer/songwriter for years. 

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