Keira Knightley falls “head over heels in love” with Joe Wilkinson within the rom-com impressed Waitrose Christmas advert.
The four-minute movie, titled The Good Present, pairs the Love Truly star with Wilkinson, who’s reprising his function as Phil from final yr’s memorable ‘whodunnit’ Christmas advert. The primary-of-its-kind marketing campaign quick follows their sudden romance, blossoming over the last word love language: meals.
The story begins with a captivating meet-up between the 2 at a Waitrose cheese counter, the place the pair bond over Sussex Charmer Mature Cheddar. Their on-screen romance unfolds by shared culinary delights, culminating in Phil recreating Keira’s Nan’s pie recipe – the inspiration behind the Waitrose No.1 Festive Turkey Pie – earlier than delivering the last word “I really like you”.
Supporting “meals stars” embrace Wagyu Beef Mini Pie, Golden Mince Pies with Limoncello, and Classic Cheddar Bake with Turkey, Bacon and Sage, celebrating the grocery store’s elevated festive providing.
Directed by Molly Manners and created by Wonderhood Studios, the marketing campaign pays homage to traditional romantic comedies whereas highlighting how meals brings folks collectively and helps convey messages of affection and care.
And Keira, 40, loved each second of filming the festive marketing campaign with comic Joe, 50.
The Pirates of the Caribbean actress stated: “I really like meals, and so after I acquired this script the place I get to fall head over heels in love over a shared love of cheese, I could not flip it down! I adored engaged on this foolish, enjoyable and scrumptious movie with Joe and I hope these watching it fall in love too.”
Joe added: “It was nice to be again with Waitrose for his or her 2025 Christmas marketing campaign. This yr, Phil obtained to take pleasure in each the love and the meals he actually deserved. As you’ll be able to think about, it was powerful having to eat the scrumptious Waitrose meals and falling in love with Keira, however I simply obtained on with it, just like the trooper I’m!”
Nathan Ansell, Waitrose Chief Buyer Officer, stated: “In the case of Christmas, scrumptious foods and drinks play a central function in bringing folks collectively and serving to us present affection. This yr, we welcomed British heroine, Keira Knightley, and Waitrose’ favorite, Joe Wilkinson, to assist us present Meals Lovers the way to ‘say it with meals’.
“Our four-minute Christmas movie – an trade first – pays homage to the seasonal romantic comedy custom, celebrates the thrilling and elevated Waitrose festive meals providing, and provides slightly extra of that heat, fuzzy feeling to the vacation season. It’s the proper reward from Waitrose, to you.”
