Soccer followers simply acquired some excellent news, and it comes from an sudden supply: gymnastics celebrity Livvy Dunne.
On August 18, Fanatics Sportsbook formally launched its new marketing campaign that includes athlete and cultural celebrity Dunne, selling the corporate’s newest adverts for its 2025 soccer initiatives.
Livvy Dunne is simply the most recent high-profile athlete to affix the Fanatics workforce, a transfer that underscores the model’s dedication to delivering a premium, fan-first expertise.
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Livvy Dunne Is Serving to Fanatics Sportsbook Clarify Why They’re The App To Use This Soccer Season
Dunne, 22, is the most recent big-name athlete to workforce up with Fanatics Sportsbook to advertise its game-changing insurance policies.
This time, the LSU alum is headlining the brand new digital sequence, “Defined by Livvy Dunne,” the place she playfully breaks the fourth wall in a wide range of situations.
The adverts, directed by Grammy-winning filmmaker Calmatic, who’s greatest identified for his work with Lil Nas X and final yr’s Tremendous Bowl halftime present performer, Kendrick Lamar, may even debut the corporate’s new epic tagline: “Profitable Hits Totally different Right here.”
The brand new tagline is especially becoming given the enlargement of the corporate’s Truthful Play coverage.
For these unfamiliar, up to now, if a consumer positioned a wager on an athlete who acquired injured within the first quarter, the Truthful Play rule would void the wager and recalculate the percentages.
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The enlargement, nevertheless, now covers the whole first half of all skilled soccer video games if a participant is dominated out attributable to damage.
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What Else Is Occurring With Fanatics Sportsbook?
And that is not all there’s for bettors to be glad about.
The corporate can be highlighting its Gameday Assure, which affords new prospects as much as $100 in FanCash again if their first soccer wager loses on gameday.
The corporate’s FanCash rewards program additionally returns for the 2025 soccer season, permitting customers to redeem the loyalty foreign money for attire, Bonus Bets, and extra throughout the Fanatics ecosystem.
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Livvy Dunne Is ‘Excited’ About Her Partnership With Fanatics Sportsbook
Fanatics Sportsbook’s newest initiatives solely emphasize the corporate’s dedication to delivering an unparalleled gaming expertise to its customers.
“As a disruptor model, Fanatics Sportsbook is rewriting the class playbook,” stated Selena Kalvaria, Fanatics Betting and Gaming CEO, in accordance with a press launch despatched to The Blast. “By leveraging the facility of Fanatics and dealing with a cultural drive like Livvy, we’re telling our story in a method that expands our attain with present betting audiences – and speaks to new ones, too. With Livvy, we now have a nationwide champion displaying up in sudden methods to clarify what makes Fanatics Sportsbook totally different, and extra rewarding, for sports activities followers.”
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Dunne additionally opened up about partnering with Fanatics, calling herself a “proud member” of the corporate’s household earlier than explaining how “excited” she was to assist introduce audiences to sports activities in a “contemporary method.”
Concerning the Fanatics Sportsbook app, obtainable on iOS and Google Play, Dunne known as it “simple to make use of, genuinely enjoyable, and makes the entire expertise really feel extra like being a part of the sport.”
Fanatics Is Used To Being The Customary
The corporate’s resolution to broaden the Truthful Play coverage to the whole first half of all NFL video games for the 2025 season is probably going not a shock to Fanatics loyalists, contemplating the sportsbook has prioritized the fan expertise since its launch in 2023.
In 2025, in the course of the NBA playoffs, Fanatics made headlines after refunding over $500,000 in bets when Golden State Warriors star Stephen Curry went down with an sudden damage.
The identical occurred when Boston Celtics participant Kristaps Porzingis and Indiana Pacers star Tyrese Haliburton suffered accidents.
In response to a earlier report from The Blast, Fanatics stood behind their resolution to refund bets, calling it “the fitting factor to do.”
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Livvy Dunne Is not The Solely Excessive-Profile Athlete Working With Fanatics
Another excuse Fanatics Sportsbook has generated a lot optimistic buzz in and across the betting group is its dedication to partnering with high-profile athletes who’ve a compelling story to inform.
For instance, in June 2025, Fanatics introduced its collaboration with former NFL participant Johnny Manziel and his common weekly podcast, “Glory Daze.”
Throughout the present, the Cleveland Browns alum sits down with athletes and cultural figures to have “genuine conversations” about all the pieces from careers to never-before-heard tales.
Moreover, in the course of the present, Manziel transforms into his alter ego, “Johnny Fan Money,” highlighting the corporate’s world sports activities retailer and sportsbook.
