Las Vegas Raiders’ Brock Bowers Lands Large Deal With Derek Jeter’s Efficiency Model

Las Vegas Raiders tight finish Brock Bowers is taking his drive for greatness off the sphere. The record-breaking NFL phenom has formally joined Greatness Wins, the premium efficiency attire model co-founded by Derek Jeter and Chris Riccobono, as an fairness companion. Not like typical endorsement offers, Bowers is not only a face of the model, however he is a real companion. He’ll play an energetic position in shaping product growth and advertising and marketing, bringing his relentless work ethic and aggressive spirit into the corporate’s artistic course of.

Bowers has already made NFL historical past in simply his second yr. The Las Vegas Raiders star shattered the league’s all-time rookie report with 112 receptions, essentially the most ever by any rookie, no matter place. He additionally broke Mike Ditka’s 1961 report for many receiving yards by a rookie tight finish, ending his first season with 1,194 yards. His stellar efficiency earned him First-Staff All-Professional honors, a distinction hardly ever achieved by a first-year participant.

“Partnering with somebody like Brock, not only for his on-field excellence however his artistic imaginative and prescient, seems like a pure match for the model,” Riccobono, who additionally based UNTUCKit, stated in a press launch despatched to The Blast. “He is set a brand new normal for NFL rookie greatness, and we’re impressed by the vitality and dedication he’ll deliver.”

Earlier than turning professional, Bowers was a two-time Nationwide Champion on the College of Georgia, solidifying his repute as one in all soccer’s most pushed younger skills.

“I am extraordinarily proud to affix Greatness Wins as an fairness companion,” Bowers stated. “As an athlete, I am all the time chasing greatness, and that is precisely what this model represents. Greatness Wins is constructed on efficiency and authenticity, two core values that drive me every single day. This partnership is greater than simply sporting the gear; it is about shaping a model that evokes athletes and anybody chasing their very own greatness.”

Jeter echoed that sentiment, praising Bowers’ dedication to excellence each on and off the sphere. “Having Brock be part of our group is an ideal match,” Jeter stated. “Regardless of solely being within the early levels of his profession, he is laying the trail to greatness. We all know he is not going to solely proceed to construct his legacy on the sphere but additionally assist us construct an off-the-field legacy with Greatness Wins.”

That “legacy” extends past efficiency put on. Greatness Wins is not simply redefining athletic attire, however it’s reimagining how greatness is made, from the bottom up. Almost 98% of its base supplies are Bluesign or Oeko-Tex licensed, making certain dangerous dyes and chemical compounds keep out of waterways and off the pores and skin. Eighty p.c of the model’s shorts are made utilizing recycled fibers, chopping greenhouse fuel emissions by greater than 70% in comparison with virgin polyester.

Up to now, the corporate has turned over 21,000 recycled plastic bottles into energetic shorts, and, by way of Honest Commerce initiatives, Greatness Wins invests instantly within the livelihoods of greater than 1,500 employees worldwide.

The concept behind Greatness Wins started with one easy however highly effective query: what occurred to the “sport” in sportswear? In an period the place many athletic manufacturers prioritize vogue over perform, co-founders Derek Jeter and Chris Riccobono wished to deliver focus again to the athlete and to the center of the sport.

As they surveyed a market saturated with trend-driven athleisure, it turned clear that high quality and efficiency had taken a backseat. Too usually, athletes had been left selecting between gear that regarded good or gear that really labored. Greatness Wins was constructed to vary that.

The model’s philosophy is rooted in inclusivity and objective, celebrating athletes of each variety, from professionals to weekend warriors. Whether or not you are coaching for a title or jogging across the block, Greatness Wins believes each athlete deserves attire that works as laborious as they do.

Based by Derek Jeter and Chris Riccobono, Greatness Wins is reshaping the world of premium athletic attire by fusing timeless fashion with elite efficiency. Constructed on Jeter’s perception that success is the popularity of all of the laborious work it takes to get there, the model continues to increase its roster with athletes who share the identical mindset.