Kelsea Ballerini Combats ‘Nation Fried’ Hair in New Retro Pantene Spot (Unique)

Kelsea Ballerini kicked off the primary half of 2025 with a North American tour, her personal seat as a choose on season 27 of The Voice and lots of horny purple carpet appearances alongside her boyfriend, actor Chase Stokes.

Now, the singer is bringing her vibrant persona, stunning blonde waves and signature nation sass to Pantene’s new “Nation Fried Hair” marketing campaign, providing a playful tackle how you can fight injury with the model’s new regenerative oils assortment.

The backdrop? A rustic diner that takes inspiration from probably the most iconic period in nation music —a time that spans from the ’50s to the ’70s— and serves up restorative hair merchandise for wholesome, shiny strands.

“I want ‘nation fried hair’ was my concept. It is sensible!” Ballerini tells ipromiseyoumedia. “It is so enjoyable — it is retro and somewhat cheeky. I get to put on this actually cool diner outfit.”

The singer provides that massive, styled hair is so synonymous with nation music, the theme actually resonates.

“The phrase ‘The upper the hair, the nearer to Jesus,’ I really feel like that is very nation music as a result of it is all glitter and large hair,” she says. “Traditionally, for those who take a look at, particularly, the ladies in nation music, it is Dolly Parton, Loretta Lynn, Reba [McEntire], Shania [Twain]. I grew up listening to music from ladies that simply had the type and the hair of the traditional nation lady.”

With all that massive hair comes plenty of warmth styling and inevitable injury, which this marketing campaign tackles head on.

“It is nice to have the ability to present that facet of hair injury, that issues that are not excellent do not need to heavy… it may be enjoyable and cheeky,” she says. “And I feel simply having that narrative round all the things that we’re heading in the direction of is essential to me.”

Ballerini first partnered with Pantene in October 2023, throughout her self-described “therapeutic period,” the place she targeted on mending from her damaged coronary heart after her 2022 divorce from Morgan Evans. She additionally targeted on therapeutic her hair. The partnership continues to observe the celebrity’s evolution following the hit off her newest album Patterns, as she continues to share her music alongside Pantene’s Fixins Truck tour.

The truck will roll into key markets together with Ballerini’s hometown of Knoxville, the Texas State Truthful and Crimson River Rivalry weekend. (Comply with alongside on Pantene’s Instagram and with #PanteneFixins for the most recent updates!)

“There is a cause that I like Pantene — it is nostalgic for me and it has such an iconic odor,” she says. “These merchandise that you would be able to journey with, that may deliver consistency to you once you’re residing a really inconsistent life are actually essential to me. It makes you’re feeling comfy.”

Beneath, Ballerini opens up extra about her haircare routine, type evolution and what evokes her music.

ipromiseyoumedia: You rock quick hair on this marketing campaign. What about quick hair makes you’re feeling assured?

KELSEA BALLERINI: I feel the enjoyable half about being a lady is having the ability to play and alter up your look. Whether or not it is size or type, all of it’s enjoyable and it simply requires maintaining with it and taking good care of it.

ipromiseyoumedia: You might be warmth styling your hair quite a bit. How do you retain it wholesome?

BALLERINI: I have been attempting to do the wash 3 times every week and coaching my hair to do this. It is so onerous. However my favourite factor is earlier than a hair-wash day, simply soaking my hair. And for me, I am going to use the Pantene Miracle Rescue Regenerative Hair Oil, and I sleep in it, and it simply feels so good. After which the following day you bathe and you are like, “Okay, I do know I did one thing good for myself.” It is like a ritual form of factor. It turns into your meditative time. I may even totally simply take a day and do the hair oil, slick it again and exit and dwell my life. I in all probability would’ve by no means performed that a few years in the past, I used to be nonetheless full beat going to the grocery retailer with heels on, and now I can’t be bothered. I actually need to be comfy.

ipromiseyoumedia: The vibe of the entire advert could be very retro. Is there a development you’d like to deliver again from the previous?

BALLERINI: I am loving a powerful shoulder. It is so humorous. A few years in the past, I used to be like, “I do not desire a massive forehead and also you’re by no means going to get me in a shoulder pad.” And now I am like, “Let’s get this forehead tremendous lined and provides me that shoulder pad.” It feels prefer it has a boss power to it.

ipromiseyoumedia: Be trustworthy: Does Chase [Stokes] steal your Pantene?

BALLERINI: He does. He has nice hair and it grows like a weed. It is loopy. We share just about all the things. He is 32. I am 31. So I feel getting in that wholesome routine is [important]. The 30s, they arrive in actual onerous.

ipromiseyoumedia: Has your strategy to wellness and self-care modified since being in your 30s?

BALLERINI: I actually care about taking good care of myself greater than I ever have. I do not know if that is being in my 30s or what it’s, however I feel in all of the methods I need to be a wholesome individual. That goes from doing remedy for my mind and my coronary heart to doing masks and hair oils for my hair to purple mild for my face. To Pilates for my body-ody. I actually do attempt to do all of it and prioritize that in my life now. As a substitute of taking part in catch up, it is simply being in line with wholesome habits.

ipromiseyoumedia: Who do you look to for inspiration proper now?

BALLERINI: I am impressed by those who have their very own form of type. The folks which can be the trendsetters. In nation [music], folks like Karen Fairchild. She’s simply been this traditional pillar in our style for therefore lengthy, and he or she’s at all times been so fashion-forward and I feel in a method that is not historically nation and that is at all times been actually inspiring to me. I am at all times like, “Karen, what do I put on to this? Karen, what do you consider this?”

I additionally love folks like Reba. You have seen her actually be, she’s been Reba McEntire. She’s caught to her look and he or she caught to the way in which that she’s at all times introduced herself. I watch her and it is like, “God. To start with, you seem like you have not aged in 17 years.” She’s simply at all times stored that very same aesthetic. I respect that.

ipromiseyoumedia: How has your type advanced?

BALLERINI: For me, within the 10 years that I have been touring and doing music, I’ve had 17 variations of myself. However I additionally like that as a result of that is exhibiting that you just’re taking part in and also you’re rising and also you’re altering. You are rising up.

ipromiseyoumedia: Do you could have a go-to purple carpet dressing philosophy?

BALLERINI: I am by no means constant! I actually love taking part in with completely different seems and I work with superb stylists who’re at all times pushing me in several instructions. It is play for me. I keep in mind after I was a child, that the issues that I’d do can be in my mother’s lavatory and use her roller, her mascara and all that. I had this trunk of garments and I’d simply play gown up on a regular basis. And I really feel like that is a part of what I get to do now and what I am fortunate sufficient to get to do. There are specific carpet seems that I look again on and I am like, “You understand what? Not my favourite, however I am glad I attempted it.”

ipromiseyoumedia: What’s your strategy to stage dressing?

BALLERINI: All of the glitter, on a regular basis. The issues that I put on on stage, I’d by no means put on in actual life, however I feel it is only a place the place you may be bigger than life. And I actually do lean in. My exhibits have actually turn out to be, for the ladies and the gays. Once I see a straight man at a present, I am like, “Was it your girlfriend that dragged you right here or what is going on on?” Everybody’s welcome and I would like everybody to be there, however I placed on my present for the ladies and the gays.

ipromiseyoumedia: What does an ideal day seem like for Kelsea Ballerini?

BALLERINI: I actually get bored simply, so daily seems completely different. Once I’m dwelling, I crave having a routine and consistency. And after I’m gone from that dwelling base, having one thing new daily that retains me on my toes, whether or not it is doing a shoot or in rehearsals with my band or again within the studio or being on the highway or being within the seat for The Voice. I like that I am attending to play and put on all these completely different hats and there isn’t any area to get bored. And I am at all times challenged not directly. And I feel that could be a excellent day for me.

ipromiseyoumedia: What makes for a greater track — a damaged coronary heart or falling in love?

BALLERINI: Nice query. I am in all probability the incorrect individual to ask. Once I’m happiest, it is hardest for me to put in writing. I actually have at all times been drawn to songs, writing them and simply as a fan and listener, that dig into the complexities of life, whether or not that be relational heartbreak or household dynamics or the nuance of rising up and the ickiness of that. That to me is what I relate to probably the most. Even after I’m completely happy, I really feel like there’s one thing that… This is the reason I feel Adele is the best ever. Once you’re completely happy, you are in all probability going to spend your Saturday night time getting dressed up and going out along with your companion or going out along with your girlfriends and dancing and having a good looking meal. Once you’re heartbroken, you are in all probability going to spend your Saturday night time singing in your cozy pants crying, listening to Adele.