Kingston, Jamaica, June 25, 2025 – Beneath the banner “One Love. One Voice. One Day.”, this 12 months’s Worldwide Reggae Day (IRD) is selecting up severe momentum. On July 1, reggae lovers the world over will as soon as once more come collectively to have a good time the tradition, the sound, and the spirit that began in Jamaica and now belongs to the globe.
With followers, creatives, and media platforms from over 30 international locations already on board, IRD 2025 is shaping as much as be a very worldwide affair, reminding us what reggae has at all times stood for: unity, reality, and cultural pleasure.
“Reggae got here from the grassroots. It turned a voice for justice and connection,” says Andrea Davis, founder and producer of IRD. “This 12 months’s theme speaks to the ability of what occurs after we all transfer collectively, one love, one voice, at some point.”
Co-producer Lisa-Ann O’Gilvie provides: “This isn’t nearly at some point. It’s one thing greater. You may really feel the power in locations as far aside as Asia, Africa, the Caribbean, and Europe. It’s a world celebration and a reminder to maintain the hearth burning.”
The thought? Wherever you might be on the earth—via music, movie, artwork, livestreams, or simply linking up with pals, everybody is invited to be a part of a 24-hour celebration that cuts via borders, genres, and generations.
One of many key IRD moments this 12 months is the “IRD Pull Up”, set for 11:55AM Jamaica time. It’s a name for unity: radio stations, DJs, sound techniques, and digital platforms all over the place will pause and hit play on Bob Marley’s “One Love” and Dennis Brown’s “Love & Hate” on the similar time. A synchronized world pull-up, celebrating the message, the music, and the motion.
Now in its thirty first 12 months, IRD continues to develop. Nations confirmed to participate embrace Argentina, South Africa, France, Brazil, China, Bahamas, Mexico, Indonesia, Zambia, the UK, Canada, the Netherlands, Costa Rica, Panama, Anguilla, India, and Namibia, simply to call just a few. A real reflection of how far reggae has reached and the way deeply it connects.
This 12 months’s International Media Pageant will function curated content material, artist spotlights, radio specials, and neighborhood occasions occurring throughout, from Kingston to Cape City, London to Lima. Media shops and native organizers worldwide are gearing up with their activations to maintain reggae on the heart.
In Jamaica, just a few key moments to look out for embrace:
- A Music Professionals Solely Workshop and a panel dialogue titled “Roadmap for Reggae’s Future”, hosted with JaRIA and Edna Manley School, each being streamed globally.
- A particular session on the Bob Marley Museum in collaboration with Threads of Us, exploring grassroots storytelling via music and movie as a part of the Constructing A Movie Come-Unity sequence.
- And native happenings like Tuesday Service Stay at The Compound and Kingston Evening Market, providing immersive stay reggae experiences.
Exterior Jamaica, different IRD highlights embrace:
- Within the UK, Harlesden Bassline will host the Roots Rock Reggae Stroll, the Voices Across the Reggae Tree occasion, and a panel speak on Reggae’s Affect, stay from Harlesden Library.
- In Mexico, PullItUp Radio is planning a 24-hour stream and a showcase that includes 20 native reggae artists throughout Guadalajara and Mexico Metropolis.
New this 12 months: IRD is introducing two world awards to acknowledge these residing reggae’s core values:
- The Winnie Mandela Humanitarian Award, first given to Hon. Dr. Rita Marley in 2024, honors people whose life work displays reggae’s spirit of love and justice.
- And debuting in 2025: the Peter Tosh Insurgent With A Trigger Award, offered in partnership with the Peter Tosh Basis, which is able to spotlight daring management and social impression aligned with reggae’s revolutionary roots.
However IRD isn’t only for establishments and artists—it’s for the individuals. Followers are inspired to become involved in any manner that feels proper:
Be a part of the #OneDropChallenge, put on your reggae colours, plant a tree, put up your individual IRD tribute, or host an area session. Whether or not you’re a selector, a pupil, a trainer, or simply somebody who loves the riddim, that is your day too.
Go to www.ireggaeday.com to enroll, entry the JulyOne content material, and get listed on the worldwide schedule.
Let your voice be heard.
One Love. One Voice. One Day.
