As recession fears proceed to gnaw at American shoppers, there’s one sector that has been seemingly untouched by financial anxiousness: dwell live shows and leisure.
Amid current studies that almost 60% over Coachella attendees purchased tickets via a fee plan, new research have discovered that Individuals are keen to tackle debt to snag live performance and dwell occasion tickets.
The price of live performance tickets has skyrocketed lately, with Pollstar discovering that the typical price of a live performance ticket in 2024 was $135.92. These greater prices don’t seem to have dissuaded shoppers, as Billboard studies that bank card holders spent a mean of $300 per 30 days on dwell occasions between Might 2024 and April 2025.
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Gen Z concertgoers are much more keen to spend massive relating to seeing their favourite artists. A Money App survey of over 2,000 American adults, performed by The Harris Ballot, discovered that Gen Z spent a mean of $2,100 on live performance tickets over the previous two 12 months, with 75% of Gen Z keen to pay premium resale costs for dwell exhibits.
However all of that spending is past many of those younger consumers’ means, with 19% of Gen Z respondents admitting to paying greater than they’ll afford for live performance tickets.
“Gen Z’s ‘do it for the plot’ way of living could also be eclipsing the Millennial YOLO relating to spending on music-centric experiences,” stated Lindsay Bryan-Podvin, LMSW, Money App’s Monetary Therapist in an announcement. “Whereas saving for a home would possibly really feel out of attain, a weekend pageant is doable. I like that they’re spending in keeping with their values like neighborhood, experiences, and memory-making, however I all the time encourage topping off emergency financial savings whereas saving for epic exhibits.”
