Hailey Bieber Places A Retro Spin On No-Pants Development For Rhode

Hailey Bieber has mastered the artwork of mixing excessive trend with magnificence, and her newest Rhode marketing campaign proves simply that!

The 28-year-old mannequin put her personal spin on the viral no-pants development whereas asserting the launch of Rhode’s latest product: the Peptide Lip Form liner.

After weeks of teasing a mysterious drop, Hailey lastly revealed the lipliner on January 24, sending her followers right into a frenzy. However as a lot as the brand new magnificence product caught consideration, it was her daring marketing campaign look that actually stole the present.

Hailey has been a long-time fan of the pantless development, typically seen sporting the take a look at occasions and on date nights with husband Justin Bieber. For this marketing campaign, she embraced the type as soon as once more, ditching conventional bottoms in favor of a daring underwear-only second.

She wore a cropped, fuzzy mock-neck sweater in a comfortable cream-pink hue, maintaining issues cozy on prime whereas baring her legs under. As an alternative of pants, she opted for high-waisted tighty-whities, totally leaning into the barely-there aesthetic.

If the underwear-forward outfit wasn’t eye-catching sufficient, Hailey made a good bolder assertion along with her footwear. She paired knee-high, ruched socks with strappy lace-up heels—a mixture that trend purists may name a pretend pas. However on Hailey, it one way or the other regarded effortlessly cool, proving that confidence could make even probably the most sudden pairings work.

To finish the nostalgic aesthetic, Hailey posed with pink dumbbells in hand, giving the marketing campaign an simple ’80s aerobics vibe. The styling instantly drew comparisons to Jane Fonda’s iconic exercise appears to be like, recognized for his or her high-cut bodysuits and leggy silhouettes.

Along with her toned legs on show, Hailey’s look felt like a contemporary tackle classic health trend—blurring the traces between excessive trend and retro-inspired athleticism.

Although the marketing campaign’s styling grabbed loads of consideration, Hailey’s predominant focus was Rhode’s latest addition: the Peptide Lip Form liner. The creamy lip contouring product is designed to outline and improve the lips and is on the market in 11 versatile shades, together with pinks, taupes, beiges, and browns.

The liner formally launchedq on January 30, however keen followers can already be part of the waitlist. Customers can buy the Peptide Lip Form individually for $24 or go for the Peptide Lip Form Set, a customizable bundle of 4 shades for $92.

With each Rhode launch, Hailey continues to show that she’s not solely a magnificence entrepreneur but in addition a trendsetter unafraid to take trend dangers. From her love of the no-pants development to her capacity to make controversial styling decisions work, she persistently pushes boundaries in the easiest way potential.

Whether or not she’s redefining retro trend or introducing must-have magnificence merchandise, one factor is for certain—when Hailey drops one thing new, the world takes discover.