Former ‘Gogglebox’ star Joe Baggs unveiled Marie Curie’s ‘The Artwork of Care’ 3D art work to launch Buy for Marie Curie Nurses, the charity’s new marketing campaign with Superdrug.
Baggs – whose household has suffered with terminal sickness – joined Marie Curie nurse Lynn Devine at Westfield Stratford in London to disclose the highly effective piece of artwork which depicts a healthcare assistant caring for a affected person nearing the tip of their life.
The poignant piece is made up of the objects {that a} new ballot of 40 Marie Curie nurses say make the largest distinction on the finish of life – from care merchandise like lotions and hand cream to a blanket and radio to symbolise the significance of music.
Lip balm got here high with 90 per cent of these concerned agreeing it makes an enormous distinction, with different objects together with tissues (85 per cent), moisturiser (75 per cent), towels (55 per cent) and sleep spray (30 per cent).
The art work additionally options pillows (68 per cent) – a nod to the significance of constructing sufferers snug – and a radio (55 per cent) to indicate how very important music could be on the finish of life. Residence comforts resembling slippers (38 per cent), a favorite e-book (33 per cent), and a mug of tea (28 per cent) are additionally included.
The ballot discovered that non-public care continues to matter massively to sufferers on the finish of life, to offer them a way of normality. Hair washes are requested most frequently (93 per cent), in addition to making use of moisturiser (83 per cent), nail care (60 per cent), hair styling and brushing (65 per cent) and having their make-up completed (20 per cent) – all of which is mirrored within the art work.
‘The Artwork of Care’ was particularly created to launch Superdrug’s Buy for Marie Curie Nurses fundraising marketing campaign, which goals to lift £200,000 for the tip of life charity.
Proceeds from an enormous vary of chosen merchandise bought throughout Superdrug shops and on-line shall be donated and pay for as much as 8,000 hours of skilled finish of life nursing care.
The marketing campaign is the newest in Marie Curie and Superdrug’s long-standing partnership, which just lately hit the fundraising milestone of £14 million in 12 years.
The art work took 30 days to make and options over 1,800 merchandise that can be purchased at Superdrug. The art work could be seen in Westfield Stratford now till Sunday 27 April.
Baggs – who joined the Channel 4 TV evaluate present alongside together with his brother George, mum Lisa and pa Terry in 2020 – mentioned: “I’m so completely satisfied to assist launch the Marie Curie and Superdrug Artwork of Care set up.
“It’s such a strong reminder of the unimaginable work Marie Curie nursing groups do each single day. Seeing on a regular basis merchandise come collectively to create one thing so lovely actually brings dwelling how a lot care goes into even the smallest moments.
“As somebody who has skilled the affect of terminal sickness’ first-hand, I understand how very important it’s, and I hope this set up evokes extra folks to donate to assist proceed and assist the wonderful work being completed. Massive like to Marie Curie and Superdrug for making it occur!”
Marie Curie Scientific Nurse Supervisor Lynn Devine mentioned: “Care actually is an artwork, and it’s the little issues that may make all of the distinction on the finish of life. What’s fantastic about this art work is it lets us inform the story of that finish of life care, and all the various completely different points that it will possibly contain – something from brushing somebody’s hair and wrapping them up in a heat blanket to enjoying their favorite tune or utilizing a sleep spray to assist them nod off.
“It’s so vital that folks get the appropriate assist on the finish of life, and I hope this set up helps the general public to grasp all that that entails slightly extra.”
Megan Potter, Buying and selling Director at Superdrug added: “Help for finish of life care is essential, so seeing what number of nice manufacturers are collaborating on this yr’s marketing campaign is improbable. We hope our prospects get behind this trigger when visiting their native retailer or purchasing on-line.”
The Buy for Marie Curie Nurses marketing campaign is on now till 20 Could, with proceeds from chosen Superdrug merchandise going in the direction of Marie Curie’s nursing companies.
Head all the way down to Superdrug or store on-line this month to choose up a product and assist the charity.
For extra info go to www.superdrug.com/mariecurie
