The e.l.f. x ipromiseyoumedia GRWM social gathering was the proper pre-game to the 2025 iHeartRadio Music Awards.
The intimate occasion, which was held on the Rosy Café at The Hollywood Roosevelt on Monday, March 17, provided numerous enjoyable moments for friends to take pleasure in, a relaxed ambiance and sweetness galore.
Starting with the lip gloss merchandising machine, friends inserted a coin and obtained bitter gummies within the form of lips and a shock shade of the e.l.f. lip oil.
As soon as friends received touched up, there have been two Instagram-worthy moments in the identical space — and everybody made positive to cease and get their image taken.
At a special facet of the social gathering, there was a “lip studying” desk the place friends placed on a shade of e.l.f. lipstick (which they received to maintain!), kissed a card, and obtained a fortune (David Archuleta was psyched about this).
In the meantime, there was additionally a everlasting jewellery activation the place friends may get a sequence of their selection in silver or gold with a attraction.
As attendees made their means by way of the occasion, they loved music by a DJ (together with songs from e.l.f.’s GRWM album) and had been served bite-sized meals similar to avocado toast, sizzling canine, poke cups and egg rolls.
Earlier than strolling over to the award present, a number of friends, like rising singer-songwriter Mariangela received their make-up touched up within the magnificence station for a recent pink carpet glow — then hit the pink carpet, the place e.l.f. handled friends to a particular iHeartRadio Music Awards expertise earlier than they went into have a good time the evening’s greatest winners and finest performances.
