NEED TO KNOW
- Dove is bringing us again to the early 2000s with a cheeky, infomercial-style teaser impressed by NOW That’s What I Name Music!
- The teaser previews Dove’s newly reformulated Entire Physique Deo Alcohol-Free Spray — and a really actual likelihood to attain Grammys tickets
- Enter the Dove Scorching Seats: Grammys Version Sweepstakes, the place three fortunate winners will snag 2026 Grammys seats for themselves and a plus-one
In the event you ever discovered your self begging your dad and mom for the most recent NOW That’s What I Name Music! CD (or rewinding a kind of well-known infomercials simply to catch the jingle once more), Dove has a brand new shock that feels proper out of the early 2000s. And sure, it includes dialing a telephone quantity.
Forward of its upcoming Grammys spot, Dove is rolling out a brand new teaser dubbed NOW That’s What I Name Scorching! set to the beat of the main 2005 hit with “Do not Cha” by The Pussycat Dolls. The infomercial-inspired clip leans all the way in which into Y2K vibes, full with over-the-top enthusiasm, throwback power and a not-so-subtle wink to the long-lasting compilation franchise that when dominated mall kiosks all over the place (bear in mind on a regular basis spent at Sam Goody?). However as a substitute of promising 30 chart-toppers for $19.99, Dove is spotlighting its newly reformulated Entire Physique Deo Alcohol-Free Spray (with out the burn!), and launching a sweepstakes that’s hotter than a TRL countdown.
Enter: the Dove Scorching Seats 2.0: Grammys Version Sweepstakes, marking the return of the model’s consumer-first program that may give followers entry to the most popular music moments all year long. Reasonably than tapping a hyperlink or scanning a QR code, Dove is asking followers to do one thing delightfully retro: decide up the telephone. Beginning Friday, Jan. 9, at 12:01 a.m. ET, hopefuls can name 1-855-DOVE-WBD (1-855-368-3923) for an opportunity to win tickets to the 68th Annual Grammy Awards, the place they’ll dance the evening away with whole confidence due to Dove’s Entire Physique Deo.
Right here’s the way it works: name the hotline, take heed to the prompts, and depart a voicemail sharing, in just some phrases, what makes you’re feeling scorching. That voicemail counts as one official entry, with one entry allowed per individual. The hotline stays open for 72 hours — a intelligent nod to Dove Deo’s all-over freshness that lasts as much as 72 hours — and closes Monday, Jan. 12, 12:01 a.m. ET,
As soon as the road goes lifeless, three winners might be chosen at random. Every winner scores two seats to the 2026 Grammy Awards in L.A., one for themselves and one fortunate plus-one, together with unique fan entry. Further runner-up prizes can even be awarded, proving that even in the event you don’t snag the last word scorching seat, there’s nonetheless loads to go round.
“Fan engagement is the last word cultural foreign money, and Scorching Seats proved it in yr one. We didn’t simply join with followers; we met them the place they have been and delivered to life music as a ardour level for the model,” stated Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever. “Dove is already the deodorant model that’s most high of thoughts for customers, Scorching Seats helped us double down. With 95% of younger adults craving real-world experiences that tie again to what they love on-line, we’re taking it up a notch in yr two by scaling this system to show these ‘out of attain’ moments into actual fan entry.”
The complete sweepstakes guidelines reside at nowthatswhaticallhot.com, however the true takeaway is that this: Dove is having enjoyable with it. Between the nostalgic infomercial aesthetic, the throwback hotline mechanic, and the largest evening in music on the road, the model is reminding followers that generally the perfect concepts are those that really feel just a little retro and so much unforgettable.