In keeping with Jermaine Henry higher recognized to many as Crawba Genius, reggae by no means left — it’s simply been evolving. And along with his model new mission Reggae Alive, launched on March 28, 2025, the seasoned producer is making that message crystal clear. “All proper, so… Reggae Alive is my manufacturing,” he shared with World A Reggae, pausing with intention. “I’ve acquired Busy Sign, Anthony B, TOK… and a brand new artist, a rising star named Ayetian.”
That title may not ring bells simply but, however Crawba believes in him. “He’s developing on this new period of dancehall, however that is really his first official reggae tune. And he’s doing good,” he mentioned. “He’s acquired a tune referred to as Steadiness that’s fairly scorching and trending, you recognize what I imply?”
And that’s just the start. The mission additionally options voices like Yaksta, Lutan Fyah, and Gyptian — legends in their very own proper, every bringing a unique power to the desk. However it doesn’t cease there. “Now we have a collaboration with Toledo,” Crawba added proudly, “one of many largest reggae artists out of Costa Rica, alongside Warrior King.”
Then there’s Seashore Boii — an R&B-flavored artist out of Florida with a robust fan base amongst youthful listeners. And to spherical issues out, Crawba launched Zayla Jazz, the youngest artist on the mission. “She’s tremendous proficient, you recognize what I imply? She’s acquired a tune referred to as Harmful, and belief me, she’s coming with one thing particular.”
What makes Reggae Alive stand out isn’t simply the names — it’s the stability. “Now we have the veterans, we have now the center, and we have now the younger artists,” Crawba mentioned. “It’s a pleasant, balanced mission… it’s about making love the brand new cool, and exhibiting that reggae continues to be right here, nonetheless rising.”
In a time the place tendencies shift quick and genres consistently mix, Reggae Alive appears like a grounding reminder. The sound might evolve, and the faces might change — however the spirit of reggae is alive and nicely.
Out now on all main platforms.
