ipromiseyoumedia’s recurring function sequence CoSign highlights a rising artist that’s captured our eyes and ears with a fantastic new launch. This go round, we’re spotlighting the hip-hop duo Joey Valence and Brae and their explosive, dance-heavy third album, Hyperyouth.
It’s an attractive factor watching Joey Valence and Brae stroll onstage. They’ve shared dozens and dozens of clips from their continuous pageant run this yr, and each video appears to go the identical manner: From aspect stage, we comply with the 2 Pennsylvania natives as they stomp to their 2024 hit “The Baddest,” horns blasting over a crescendo of keen pageant goers. When the beat drops, a wave of power ripples by way of the group and explodes. “Who’s the baddest bitch on this membership?” the pair ask in a call-in-response format.
Witnessing their walkouts dealing with the stage is one factor, however the angle from the stage, specializing in each the group’s ignition and Joey and Brae’s chaotic, rowdy dance strikes, is arguably extra compelling. In an period the place live performance crowds typically appear extra focused on capturing the right Instagram clip than dropping themselves within the music, JVB’s exhibits really feel like time journey — and that’s not simply because their hybrid pop-rap cuts are steeped in nostalgia. Their concert events depict a scene that’s turning into more and more uncommon: hundreds of individuals genuinely letting go, our bodies shifting with out self-consciousness, telephones briefly forgotten.
This isn’t only a enjoyable dwell present expertise; it’s JVB’s philosophy in movement. “Kill nonchalant, man. Nonchalantness sucks,” Brae declares. “I’m glad that Joey and I can sort of be poster individuals for that angle. Have a look at us on stage, Joey’s turning round shaking his ass and shit. I’m up there shaking my hips, who offers a fuck? We’re right here and we glance cool as fuck doing it.”
