Alison Limerick delivered a shock reside efficiency of her 1990 membership anthem The place Love Lives on the John Lewis Christmas marketing campaign launch get together in London on Tuesday evening (04.11.25).
Alison Limerick performing The place Love Lives / Credit score: Dave Benett/Getty Photographs
The track has been chosen to soundtrack the retailer’s 2025 festive marketing campaign which encompasses a teenage son reward his dad a vinyl copy of the home single, prompting him to recall his clubbing days and beloved moments as a father elevating his son from a child to now.
Alison stepped out to sing the monitor at Café KOKO in Camden a lot to the shock of get together goers.
Visitors included DJ Fats Tony, broadcaster Clara Amfo, actress Jamie Winstone, Henry Holland, and Ruth Codd, lots of whom wore seems curated from John Lewis’s present collections.
The evening additionally featured a debut DJ set from father/daughter duo Alex and Kim Turnbull, who blended uncommon groove, home, and punk influences to maintain the get together going late into the evening.
Alison was additionally joined on the bash by her Brooklyn Funk Necessities bandmate Lati Kronlund, who penned 1990 single The place Love Lives.
The home music legend praised Lati for writing a track that has remained so highly effective and important after 35 years, in addition to praising late DJ-and-producer Frankie Knuckles who, together with David Morales, was answerable for remixing the monitor into the model that turned an enormous hit.
She mentioned: “It’s reached so many individuals, I suppose that’s it being round for 35 years.”
“Lati Kronlund wrote essentially the most fantastic track for me. Frankie Knuckles added the additional dimension.
“The track itself had potential anyway however when Frankie first heard it he went, ‘I have to remix this.’ He may see what he was gonna do with it … He simply put some sort of further magic with what he did with that track. I’ll endlessly be grateful.”
In addition to the unique model of The place Love Lives, the advert introduces a contemporary model by Labrinth which helps convey the message of the facility of music.
The synopsis for the advert reads: “If you happen to can’t discover the phrases, discover the reward.
“We don’t at all times know find out how to say how we really feel. Not out loud. Not correctly. However then comes Christmas and one thing in us needs to strive.
“That is the story of a dad and his son, and the reward that helps them discover their method again to 1 one other. As a result of, generally, a present can say the issues we are able to’t.”
John Lewis is promoting a limited-edition black 12″ vinyl of Alison Limerick’s The place Love Lives together with Labrinth’s model.
All income from the file will go to the Constructing Happier Futures fund.
Through the years, the likes of Sir Elton John (Your Tune), Elbow (Golden Slumbers), Tom Odell (Actual Love), and Lily Allen (Someplace Solely We Know) have had the honour of offering the soundtrack to the annual advert.
