NEED TO KNOW
- Seventeen and Airbnb teamed up for a city-wide takeover of Okay-pop occasions throughout Los Angeles final week
- The activation referred to as “Seventeen The Metropolis” included entry to Okay-pop business professionals, activations and distinctive fan meet-ups
- Seventeen simply kicked off their “[New_]” world tour within the. U.S.
Followers journey from far and huge to see their favourite artists, and a brand new live performance journey development is taking so-called “gig-tripping” to the following stage.
Airbnb has teamed up with Okay-pop superstars Seventeen to create a city-wide takeover of curated actions, activations, and naturally lodging, in the course of the group’s “[New_]” world tour, which simply kicked off its U.S. leg final week. The idea, dubbed “Seventeen The Metropolis,” expands on the kind of meet-ups Okay-pop stans and different fandoms have been orchestrating amongst themselves for ages, however with a powerful roster of curated actions and enter from the artists themselves.
For Seventeen’s back-to-back L.A. reveals at BMO Stadium on Oct. 16 and 17, choices for Carats (because the group’s followers are identified) included Okay-pop dance courses with a choreographer that is labored with a few of their favourite idols, glam classes for hair and nails with high business professionals, and a celebration with DJs flown in for the event from Seoul.
And whereas proximity to actual creatives working throughout the Okay-Pop business is actually a draw, many actions — or “Originals” as Airbnb calls the experiences— additionally centered on assembly fellow Carats and constructing a fan group, together with a crafting session to upcycle previous live performance merch and a day sound tub expertise on Santa Monica Seashore to decompress from all of the week’s pleasure.
The festive vibes all got here to a head at BMO Stadium throughout back-to-back concert events, the place the usually 13-member group carried out as 9 (4 are at present enlisted in Korea’s obligatory army service) for about 20,000 followers every night time. For the primary time, the set checklist included 9 solo performances — from S.Coups, 30, Joshua, 29, Jun, 29, DK, 28, Mingyu, 28, The 8, 27, Seungkwan, 27, Vernon, 27, and Dino, 26 — of songs featured on their newest album, Pleased Burstday.
As followers took half in Seventeen’s hallmark ending track, unending “Aju Good,” after per week of Carat-filled and –fueled actions, many little question felt a bit extra linked to the group and each other.
For individuals who missed out, Airbnb will create one other “The Metropolis” takeover in Tokyo for Seventeen’s reveals there in December. It is likely to be an extended haul for some, however they’re proving for a lot of, fandom is aware of no bounds.
