Sabrina Carpenter Launches World Partnership With Iconic Whiskey Model Johnnie Walker In New Advert

Sabrina Carpenter has captured the world’s consideration over the previous couple of years. From hit information to award-winning albums, the “Quick n’ Candy” singer hasn’t settled down, and by the sounds of her most up-to-date partnership with Johnnie Walker, the world’s No. 1 Scotch Whisky model, it does not appear to be that is occurring any time quickly.

Carpenter’s new collaboration with Johnnie Walker follows the discharge of her most up-to-date album, “Man’s Greatest Good friend,” which grew to become out there for streaming and buy on August 29.

In line with a press launch despatched to The Blast, the Johnnie Walker by Sabrina Carpenter collaboration will introduce followers of authorized consuming age to new and attractive signature cocktails created by the “Espresso” singer herself. The thrilling partnership may also characteristic unique, album-inspired content material that additionally represents the “playful spirit of her new sound.”

Carpenter’s collaboration with Johnnie Walker additionally comes with a worldwide marketing campaign, shot by video director JJ Stratford and photographer Bryce Anderson. The marketing campaign will debut throughout the remaining leg of Carpenter’s ongoing “Candy ‘n Quick” tour—which can choose up in October 2025—and roll out in goal cities and throughout digital platforms.

In line with the press launch, Carpenter’s new collaboration with Johnnie Walker is designed to spark conversations and encourage followers worldwide to experiment with their very own Carpenter-inspired Johnnie Walker cocktails. And for some fortunate followers at choose stops on the “Quick n’ Candy” tour, they will get pleasure from a few of the singer’s signature combined drinks, together with a Manhattan, a whisky bitter, and a whisky highball, “all served with surprise-and-delight moments that make the night time each bit as memorable because the music.”

“Johnnie Walker has developed via generations to turn into the fashionable icon it’s right this moment, and Sabrina is on the same path with Man’s Greatest Good friend, stepping right into a extra assured, confident chapter whereas preserving her signature allure,” Stratford mentioned. “In creating this marketing campaign, we nodded to the golden age of spirits promoting, then layered in Sabrina’s daring but timeless aesthetic, intelligent humor and a contemporary wink to make it unmistakably her personal.”

Johnnie Walker’s partnership with Carpenter, 26, is particularly distinctive, because it’s the primary of its type, and is designed to form the way forward for “how and the place individuals can get pleasure from Johnnie Walker Black Label.”

“Music performs such a significant function in everybody’s life journey, and it has at all times been a approach of connecting individuals to Johnnie Walker’s ‘Maintain Strolling’ mantra, which is aimed toward inspiring private progress,” mentioned John Williams, World Head of Whiskeys at Diageo. “We’re thrilled to welcome Sabrina as the most recent voice in our story. Her fearless creativity and deep reference to a brand new era make her a powerhouse addition to our Johnnie Walker household. Collectively, we’ll harness the facility of music to convey a daring, new vitality to the whisky expertise.”

For Carpenter, entering into her new partnership with Johnnie Walker feels “extra assured and … unapologetic.” She continued, “This partnership is about celebrating boldly, pushing boundaries, and transferring ahead with function.”

Johnnie Walker is a revered model, appreciated by individuals in over 160 international locations. Right this moment, patrons can get pleasure from a variety of Johnnie Walker merchandise, together with Pink Label, Black Label, Double Black, Inexperienced Label, and extra.

With all of Johnnie Walker’s merchandise mixed, they make up for almost 19 million instances offered yearly, making it the most well-liked Scotch Whisky model on the earth.

Carpenter’s latest album, “Man’s Greatest Good friend,” follows her extremely profitable album, “Quick n’ Candy,” which options the hits, “Please, Please, Please” and “Style.”

The singer’s newest challenge, produced by Jack Antonoff and John Ryan, is available in at slightly below 40 minutes and options the lead single, “Manchild,” which reached No. 1 on the Billboard Sizzling 100 within the US and in a number of different international locations, together with the UK and Eire.

Social media has erupted with optimistic reactions concerning the music, with one consumer writing on X, “sabrina REALLY simply launched the album of the yr. each. single. track. was AMAZING. the lyrics, the vibes, the cinematography within the music movies… CARPENTERS ARE EATING GOOD ASF.”